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NEW
DELHI: The Idea 59th Idea Filmfare Awards 2011 (South),
to be held in Chennai on 7 July, will be based on votes
across ten categories in each of the four southern languages:
Tamil; Telugu, Malayalam, and Tamil.
The event will take place at the Sports Development
Authority of Tamil Nadu, Chennai.
This was announced at a press meet in Hyderabad attended
among others by the sensational Rana Daggubati and the
charming Deeksha Seth along with Worldwide Media CEO
Tarun Rai and Idea Cellular CMO Sashi Shankar.
Over 2500 Black Ladies have been awarded till date.
Musical maestro A R Rahman was the recipient of the
2500th Black Lady at the 57th Idea Filmfare Awards (Hindi)
held in January this year.
The
59th Idea Filmfare Awards 2011 (South) celebrates
the sparkling talent in the Southern film industry
and also brings unparalleled entertainment to the
audience.
Rai
said, “The
size and stature of the South Indian film industry
never ceases to amaze me. This year, 451 films, across
four states, are competing for the coveted Black Lady!
It is four times the number of movies that were made
in Hindi. The talent in the South is immense and,
we at Filmfare are proud that over the last six decades
we have celebrated and facilitated this talent.”
The Filmfare Awards (South) were initially held at
the prestigious Kalaivanar Arangam in Chennai. Eventually
it shifted to the distinctive Music Academy. Initially,
only Tamil and Telugu films were considered for the
awards and later, Malayalam & Kannada films became
part of the event in 1966 and 1969 respectively. The
spirit of the awards lies in its popularity not just
amongst the masses but also the film fraternity. It
is the ultimate recognition of talent.
Worldwide Media is a part of the Times Group, one
of India’s largest media and entertainment conglomerates
and publishes Filmfare, Femina, BBC TopGear, HELLO!
GRAZIA, BBC GoodHomes, Lonely Planet, Home Trends,
BBC Knowledge, and BBC GoodFood.
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