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MUMBAI:
Dubai will play host to the first-ever South Indian
International Movie Award (SIIMA) on 21 and 22 June.
The award function will reward the best works in Telugu,
Tamil, Malayalam and Kannada cinema.
SIIMA
will be an annual affair and will take South Indian
movies to new territories on the lines of the IIFA.
SIIMA
will reward greatest achievements in cinema during the
year 2011 which will be nominated by a jury of artists
and professionals from all the four industries.
Vishnuvardhan
Induri, the man behind the successful Celebrity Cricket
League, has conceptualised the awards function. According
to a statement by the organisers, this will be the
first time that the South Indian film industry will
have its awards abroad. With the function, the organisers
will promote South Indian cinema on a global platform
that would increase overseas revenues.
Though
the industry down south constitutes the largest number
of films released in India and the Indian box office
collections of a hit South Indian movie is at par
with any hit Bollywood film, the overseas revenue
of a South Indian movie is 10 per cent of a Bollywood
movie, the statement observed.
The
organisers have sent out invitations to all the big
stars across India with a hope to get participation
not just from those who have been nominated and those
who are performing but from the film fraternity at
large.
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