MUMBAI: In order to promote their upcoming film Ishaqzaade, Yash Raj Films has launched a new application (app).
"Kahan Hai Ishaqzaade? Become an Ishaqzaade: Shout out your love," is the app's Facebook status. Users of the app are given the opportunity to share their own love stories on a digital platform.
The game is set against the backdrop of small-town clan wars and is based upon the format of a shooting alley.
"Play the game and decide who you are, Haraamzaade or Ishaqzaade," reads an introduction to the app. Players are given one minute to maximise their score. Points are awarded for hitting cans and points lost for targeting bombs and petrol cans
The film, starring Arjun Kapoor and Parineeti Chopra, is scheduled to release on 11 May.