PepsiCo India, the leading food and beverage company,
has renewed its strategic partnership with multiplex
major PVR Limited.
part of this 5-year partnership, PepsiCo India will
be the official 'Pouring Partner' for carbonated soft
drinks, health drinks, juice based drinks, beverages,
packaged juices and water at all the 166 PVR screens
spread in over 22 cities across India.
this, PepsiCo India intends to strengthen its position
as a food and beverage player in the organised multiplex
PVR Ltd chairman and managing director Ajay Bijli
said, "The 15 years of association with PepsiCo
have been truly fruitful and we aim to take it to
the next level by announcing PepsiCo as official 'pouring
partner' for carbonated beverages, packaged juices
and water at all our outlets across India. The range
of beverages that PepsiCo offers is vast and at the
same time it is popular amongst the movie aficionados.
With popularity of the brand across target audiences,
we see this partnership as a long and successful one."
two parties had launched integrated marketing programmes
around the likes of the 2011 Cricket World Cup and
the recent Change the Game campaign.
partnership also pioneered the Pepsi + Popcorn combo
for cinema-goers with its own separate communication
developed by the brands. The partnership will help
strengthen PepsiCo India's efforts in garnering consumer
insights, feedback and trials for new product development
and engagement ideas, the company said.
India CEO - Beverages Praveen Someshwar said, "Our
association with PVR has only grown manifold over
the last 15 years. With more than 25 million footfalls
in 2011-12 and an increasing pan India presence, this
association further consolidates our presence across
the organized multiplex category. PVR is a valued
strategic partner and will play a pivotal role in
building scale, visibility and greater consumer engagement
opportunities for our beverage brands. We look forward
to working with PVR to help the combine, garner an
increasing revenue share of the category over the
next five years."
from PepsiCo India include brands like Pepsi, Mirinda,
Mountain Dew, 7UP, Nimbooz Masala Soda, Lehar Evervess
Soda, Slice, Gatorade and Aquafina.