Movies

Pepsico renews strategic partnership with PVR

MUMBAI: PepsiCo India, the leading food and beverage company, has renewed its strategic partnership with multiplex major PVR Limited.


As part of this 5-year partnership, PepsiCo India will be the official ‘Pouring Partner‘ for carbonated soft drinks, health drinks, juice based drinks, beverages, packaged juices and water at all the 166 PVR screens spread in over 22 cities across India.


With this, PepsiCo India intends to strengthen its position as a food and beverage player in the organised multiplex category.


PVR Ltd chairman and managing director Ajay Bijli said, "The 15 years of association with PepsiCo have been truly fruitful and we aim to take it to the next level by announcing PepsiCo as official ‘pouring partner‘ for carbonated beverages, packaged juices and water at all our outlets across India. The range of beverages that PepsiCo offers is vast and at the same time it is popular amongst the movie aficionados. With popularity of the brand across target audiences, we see this partnership as a long and successful one."


The two parties had launched integrated marketing programmes around the likes of the 2011 Cricket World Cup and the recent Change the Game campaign.


The partnership also pioneered the Pepsi + Popcorn combo for cinema-goers with its own separate communication developed by the brands. The partnership will help strengthen PepsiCo India‘s efforts in garnering consumer insights, feedback and trials for new product development and engagement ideas, the company said.


PepsiCo India CEO - Beverages Praveen Someshwar said, "Our association with PVR has only grown manifold over the last 15 years. With more than 25 million footfalls in 2011-12 and an increasing pan India presence, this association further consolidates our presence across the organized multiplex category. PVR is a valued strategic partner and will play a pivotal role in building scale, visibility and greater consumer engagement opportunities for our beverage brands. We look forward to working with PVR to help the combine, garner an increasing revenue share of the category over the next five years."


Beverages from PepsiCo India include brands like Pepsi, Mirinda, Mountain Dew, 7UP, Nimbooz Masala Soda, Lehar Evervess Soda, Slice, Gatorade and Aquafina.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1_15_0.jpg?itok=4UdfBLn6
Inauspicious period for films

The tradition was that no films released during ‘shraaddh’ as it was considered inauspicious. The exhibitors, in such an event, had to feed the cinema halls with either repeat run of old hits or dubbed films from southern India. The tradition has been shelved in the new scheme of things.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/sid_0.jpg?itok=QZxP0LRK
Siddharth Roy Kapur elected Film and TV Guild president

MD and CEO of Disney India Siddharth Roy Kapur has been unanimously elected as the president of the Film & Television Producers Guild of India Ltd. at the first meeting of its newly-constituted Guild Council of Management.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/26/Untitled-1.jpg?itok=ycVNpOS_
Deloitte: Indian film industry to touch Rs 23,800 crore by 2020

Can the Indian film industry come up to scale and rival the US and Canadian box offices? Yes, it can. The potential is huge, says a new report on the Indian cinema industry released by Deloitte Touche Tohmatsu India at the Indywood Film Carnival taking place during 24-27 September in Ramoji Film...

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_15.jpg?itok=OydbLoDs
Banjo...Out of sync

Banjo is a musical love story of a young man with a mastery over the stringed instrument. The banjo is said to have its origin in Africa. The instrument is seen to be more popular during festivals in India.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_31.jpg?itok=tNwD2dE-
Parched...Dry run at box office

Leena Yadav’s Parched debuted at the Toronto International Film Festival in 2015. Ever since, it has been on the festival circuit extensively till its theatrical release this week.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/23/Untitled-1_16.jpg?itok=k0AywEln
'Visanarai' to represent India at Oscars

The Tamil film ‘Visanarai’ (Interrogation) will represent India at the American Academy of Motion Pictures (Oscars) awards next year. This was announced by the selection committee set up by the Film Federation of India in Hyderabad.

Movies Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/dayes-of-tafree_0.jpg?itok=FRqPkA1p
'Days of Tafree' twists 'Chello Divas'

MUMBAI: Gujarati blockbuster Chhello Divas will hit cinemas across the country as Days of Tafree - In Class; Out of Class. The movie is produced by Anand Pandit Motion Pictures and Rashmi Sharma Films and will release it on 23 September.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/pink.jpg?itok=gwjjRsJm
Pink: Neither strategy nor reviews helped

Pink, with Shoojit Sircar as the force behind the film, was much hyped. The film also enjoyed a great deal of media and critics support. However, all this hype did not help the film as the response on the opening day remained tepid with a business of about Rs 4.2 crore.

Movies Hindi
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/09/19/Untitled-1_3.jpg?itok=6-8l1L-3
Sony Max2 initiates Double Trouble film festival

The Double role formula has wooed the Indian audience ever since and has been a major success in Bollywood. This September Sony Max2 attempts to ride high on this formula by doubling up the entertainment quotient for its viewers with Double Trouble film festival starting from 19 September until 23...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories