Bollywood is refusing to take evasive action from the
mighty attack of the Indian Premier League (IPL). Having
learnt the hard way with films falling right, left and
centre in the last four seasons of the IPL, Bollywood
has decided to take the most popular and extensive annual
cricketing event head on by releasing 24 films.
the 24, ten are big-ticket films from banners like Viacom
18, Reliance Motion Pictures, Yash Raj Films, UTV Spot
Boy, Nadiadwala Grandsons and Ram Gopal Varmas
first film released on 5 April is Sajid Nadiadwalas
Housefull 2. This is to be followed by Kumar
Mangat and Viacom 18s Bittoo Boss (13 April),
Life Ki Toh Lag Gayi and John Abrahams
Vicky Donor (20 April), Venus Records and Tapes
Priyadarshan-directed Tezz (27 April), Mukesh
Bhatts Jannat 2 (4 May), BVG Films, DAR
Motion Pictures and Reliance Entertainments Karisma
Kapur-starrer Dangerous Ishq (11 May) and Ram Gopal
Varmas Department, YRFs Ishaqzaade and UTV
Spotboy and Anurag Kashyaps Love Suv Te Chicken
Khurana (all on 18 May).
UTV Motion Pictures CEO Siddharth Roy Kapoor, The
IPL has now become a regular part of the annual calendar
and producers and distributors have realised that movie
releases and cricket can co-exist since audiences watching
cricket dont stop going to cinema. Hence, we are
seeing many big-ticket releases during the IPL. The
general opinion is that if a film is good, it will run
despite the IPL happening concurrently.
year the only big-ticket films to release during the
IPL were Dum Maro Dum and Thank You. Incidentally, both
proved duds at the box office while a string of smaller
productions like Shor In The City, Chalo Dilli, I Am,
Love Ka The End, Ragini MMS, Stanley Ka Dabba and Pyar
Ka Punchnama managed to find a release window during
officials expect the first quarter of this fiscal
to be better in terms of revenue than the previous
year due to a stronger lineup of films.
producer Mukesh Bhatt, The IPL has lost its
shine. Now we are confident
to take it head on. After lying low for four years
in a row, Bollywood has decided to release many A
ticket films. Both cricket and films are a religion
in India. People who are aficionados of cricket will
see the IPL while those who love films will definitely
go to see a film. All said and done, our revenue during
the IPL tournament is poised for a big jump.
not the IPL harm his upcoming film Jannat 2?
When IPL came for the first time, we were not
afraid to release our film Jannat, then why should
we be afraid this time? We are sure that our film
will captivate the audience. We will storm the theatres,
whatever be the match. Jannat 2 will prove to be a
match-winning venture, he says.
are also unanimous with the view that the IPL can't
scare away big movies from releasing. Says Cinemax
India CEO Sunil Punjabi, April to June has traditionally
been the best movie months till IPL hit us. This is
the period that is large on entertainment time since
kids and teens have holidays. Last year we saw a shift
in cinema consumption trends. This year too, it is
going to be the same. This shift in consumption is
showing signs of the movie market maturing to take
on any challenge."
So will IPL matches be screened in multiplexes? "The
screening rights of IPL are being held back by the
BCCI. Hence, like last year, there won't be screenings
in multiplexes unless the rights are released,"
is not just Bollywood but also foreign films like
James Cameron's Titanic (3D), Men in Black-3 and The
Avengers that are opening up their release pipeline
during the IPL.
has realised that it can't stay shut for 45 days in
a year without the release of big movies. They will
have to bat along with the IPL and prove that they
can score even in a tough wicket. That is why we are
seeing more number of big releases this year,"
says a media analyst.
producers, however, are weary of releasing their big-ticket
movies during crunch matches. Which is why Yash Raj
Films has decided to release Ishaqzaade, a story about
love brewing in a small town burning with hatred,
on 11 May and not a week later as was originally planned.
Ferrari ki Sawaari moving to a later date and the
IPL crunch matches kicking in from 18 May, this shift
will give Ishaqzaade a better window for release,"
YRF says. Vidhu Vinod Chopra's Ferrari Ki Sawaari
was to release on 11 May but has been delayed.
kind of shuffles and strategies will take place, but
the bigger truth is that Bollywood has woken up to
the challenge," says the head of a film production
company who did not want his name to be revealed.
IPL5 ratings cause for concern