|
MUMBAI:
All these days we heard filmmakers resorting to crowd
sourcing to fund their films. What is new is that choreographer
Pony Verma has resorted to crowd sourcing in association
with Talenthouse to find herself an assistant.
"My
partnership with Talenthouse will help bridge the gap
between Indian terrains with its capacity to reach out
to the masses through the internet and crowd sourcing.
It is a brilliant initiative that will help aspiring
performers to showcase their creativity and get the
much needed exposure and recognition," Verma said
in a statement.
Globally,
many mega events are done through crowd sourcing. The
well known hip-hop band, The Black Eyed Peas, had interestingly
used crowd sourcing to excite and hook the audience
to their performance at Oprah`s 24th season kickoff
party in Chicago last year," she added.
Crowd
sourcing has become a lucrative way of searching for
talent, said Talenthouse India CEO Arun Mehra. "Bollywood
is currently using crowd sourcing to find new talent
and through this creative invite, we want to reach
out to dance choreographers and give them an opportunity
to be a part of the ever growing film industry thus
bringing them one step closer to fulfilling their
Bollywood dream, he observed.
The
selected winner will get to work at Verma's dance
academy ISPA as head-trainer and a chance to assist
her in her future Bollywood projects.
While
the online submission deadline is 3 May, the winner
will be announced on 31May.
| 
