MUMBAI: All these days we heard filmmakers resorting to crowd sourcing to fund their films. What is new is that choreographer Pony Verma has resorted to crowd sourcing in association with Talenthouse to find herself an assistant.
"My partnership with Talenthouse will help bridge the gap between Indian terrains with its capacity to reach out to the masses through the internet and crowd sourcing. It is a brilliant initiative that will help aspiring performers to showcase their creativity and get the much needed exposure and recognition," Verma said in a statement.
Globally, many mega events are done through crowd sourcing. The well known hip-hop band, The Black Eyed Peas, had interestingly used crowd sourcing to excite and hook the audience to their performance at Oprah`s 24th season kickoff party in Chicago last year," she added.
Crowd sourcing has become a lucrative way of searching for talent, said Talenthouse India CEO Arun Mehra. "Bollywood is currently using crowd sourcing to find new talent and through this creative invite, we want to reach out to dance choreographers and give them an opportunity to be a part of the ever growing film industry thus bringing them one step closer to fulfilling their Bollywood dream, he observed.
The selected winner will get to work at Verma‘s dance academy ISPA as head-trainer and a chance to assist her in her future Bollywood projects.
While the online submission deadline is 3 May, the winner will be announced on 31May.