MUMBAI: Expanding its footprint in Bollywood, music distribution company Saga Music has forayed into overseas film distribution with the acquisition of exclusive worldwide (excluding India) theatrical rights for K Sera Sera Productions’ comedy film Life Ki Toh Lag Gayi.
Saga Music has also won non-exclusive rights of the film for India and physical and digital rights for distribution of the music worldwide, including India.
Said Saga Music business head Alipt Bhatia, "Over the years, we’ve created an impressive catalogue of film and non-film music titles in India. This deal with K Sera Sera for the film Life Ki Toh Lag Gayi is a landmark for Saga Music, signifying two important firsts – entry into the business of movie distribution and foray into overseas music distribution. It strengthens our position in Bollywood, where we have had stridden along with some interesting projects lately."
Averred K Sera Sera Productions COO Bharati Daga, "We are coming up with a comic drama Life Ki Toh Lag Gayi, which knits together intriguing stories of four individuals from different backgrounds. The music composition of the film is refreshing, much like its plot, with hummable lyrics, catchy beats and powerful singing that attempts to keep pace with the mood of the film.
Saga Music, which has earlier also been part of offbeat movie projects as a music distributor, will distribute the movie overseas and also the music album to listeners in more than 135 countries. We have been also been awarded non-exclusive rights for India."
Life Ki Toh Lag Gayi, starring Pradhuman Singh, Kay Kay Menon, Manu Rishi, Ranvir Shorey and Neha Bhasin in lead roles, is the directorial debut of Rakesh Mehta.
The film will simultaneously be released in India and abroad on 20 April.