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MUMBAI:
Expanding its footprint in Bollywood, music distribution
company Saga Music has forayed into overseas film distribution
with the acquisition of exclusive worldwide (excluding
India) theatrical rights for K Sera Sera Productions’
comedy film Life Ki Toh Lag Gayi.
Saga
Music has also won non-exclusive rights of the film
for India and physical and digital rights for distribution
of the music worldwide, including India.
Said
Saga Music business head Alipt Bhatia, "Over the
years, we’ve created an impressive catalogue of
film and non-film music titles in India. This deal with
K Sera Sera for the film Life Ki Toh Lag Gayi
is a landmark for Saga Music, signifying two important
firsts – entry into the business of movie distribution
and foray into overseas music distribution. It strengthens
our position in Bollywood, where we have had stridden
along with some interesting projects lately."
Averred
K Sera Sera Productions COO Bharati Daga, "We
are coming up with a comic drama Life Ki Toh Lag
Gayi, which knits together intriguing stories
of four individuals from different backgrounds. The
music composition of the film is refreshing, much
like its plot, with hummable lyrics, catchy beats
and powerful singing that attempts to keep pace with
the mood of the film.
Saga
Music, which has earlier also been part of offbeat
movie projects as a music distributor, will distribute
the movie overseas and also the music album to listeners
in more than 135 countries. We have been also been
awarded non-exclusive rights for India."
Life
Ki Toh Lag Gayi, starring Pradhuman Singh, Kay
Kay Menon, Manu Rishi, Ranvir Shorey and Neha Bhasin
in lead roles, is the directorial debut of Rakesh
Mehta.
The
film will simultaneously be released in India and
abroad on 20 April.
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