NFDC ties up with Shemaroo to releases classics on home video

MUMBAI: After the resounding success of its six DVD pack of ‘Tagore Stories on film, NFDC has now joined hands with Shemaroo Entertainment and released the home video of classic Jaane Bhi Do Yaaron by Kundan Shah, Ketan Mehta’s rustic Mirch Masala, the multi-ensemble Party by Govind Nihalani, Sudhir Mishra’s Dharavi and the satirical take on the modern-day Devdas in Suraj Ka Satvan Ghoda by Shyam Benegal under the title of ‘Cinemas of India’.

These titles have been digitally restored for the first time and are re-released in the market with an enhanced viewing experience for the audience. The first five home video releases will be followed by notable titles like Tapan Sinha’s Ek Doctor ki Maut, Arun Kaul’s Dikhsha besides two regional titles by KM Madhusudanan and A K Bir among others.

Said Shemaroo Entertainment director Hiren Gada, “We are glad to work in association with NFDC and distribute few of the most acclaimed titles in Hindi Cinema. These critically and commercially acclaimed films are a must-watch for every generation.”

Over the years, NFDC has worked with critically acclaimed filmmakers like Satyajit Ray, Mira Nair, Aparna Sen, Shyam Benegal, Richard Attenborough, Govind Nihalani and Mrinal Sen to name a few. In addition to having produced and financed more than 300 films in 18 Indian languages, it has also co-produced 15 award-winning international films including Gandhi, Salaam Bombay, Massey Sahib, Making of Mahatma and Train to Pakistan.

Averred NFDC managing director Nina Lath Gupta, “We are happy to launch home videos of these classic movies under the brand ‘Cinemas of India’. The release of the home videos is a subset of the brand, which, besides these releases, focuses on international promotion of Indian films, and filmmakers in major world platforms like Cannes for instance and will also include theatrical releases and promotion of regional films domestically and internationally.”

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