Indian filmmakers need to change mindset to make global films


MUMBAI: Indian films have won laurels, been applauded at the box office and are watched theatrically, on television and many other available mediums. What then is the reason that they have failed to make it to the Oscars?

In fact, Indian cinema can make an impact internationally since many Indian actors have already begun making appearances in Hollywood. So what is holding back?

Former partner C.A.A. and chairman Rick Nicita said, “To make an international impact, Indian films should be based around the world and not be India-centric. Not that all Hollywood films are based on foreign land, but those which are always leave an everlasting impact in the minds of millions of people. It is not that Indian films are bad, but filmmakers here need to change their vision”, he said.

Giving an example, Nicita spoke about Danny Boyle’s Slumdog Millionaire. “Though it was a good film, its success was financially just about okay taking the overall box office collection of the film," he said.

Cameron Bailey, artistic director of the Toronto Film Festival, referred to actors like Kabir Bedi who had done more than 60 films in India, featured in Hollywood films, and also had a taste of European cinema and television. Nana Patekar, Bailey said, was an exemplary artiste, having done varied kind of roles. “He stands a very good chance of navigating international waters.” He was speaking at Ficci Frames 2012 at a session on ‘Navigating the International Waters: Indian Cinema and Actors Overseas‘.

Bradd Pitt had risen to international standards with his intense dedication. “Being a hero, Pitt has often undertaken small character roles and has excelled in them," Bailey said. He also referred to film personalities like Colin Firth (Kings Speech fame), Freida Pinto (Slumdog Millionaire), Kiran Rao (director Dhobi Ghat), Anurag Kashyap and Shah Rukh Khan.

But Bailey lamented that Indian cinema does not go beyond the South Asian audiences.

Academy of Motion Pictures Arts & Sciences (Oscars) Governor Mark Goldbatt said he had been seeing the Indian Film Industry "growing bigger and bigger by the day. What the country’s film industry needs is advent of good technology because there is no dearth of acting talent in the country."

Life Entertainment, Berlin, CEO Stephan Ottenbruch was of the view that the film industry in India has seen good development in the last two years. "I was amazed to see the technicality in Shah Rukh Khan’s Ra.One. I wish it all the best."

Kabir Bedi said the business of casting was a major bane of the industry here. An actor should establish himself so that his name is well remembered.

Agreeing, Ottenbruch said, “The real name of Ben Kingsley is Krishna Bhanji but he is known by his screen name and not by the other. I remember once Kingsley told me that if I had to seek a film role in the name of Krishna Bhanji, producers will say that will we call you, but if I go as Kingsley they would ask me ‘When will you start?""

Commenting on how Indian films can make it to the Oscars, Ottenbruch advised Indian filmmakers to make films that should move people emotionally, irrespective of any region or country.

Latest Reads

Sun continues to shine on its namesake broadcaster

Television penetration is high in South India about 95 per cent as compared to the national average of about 65 per cent. A little less than forty per cent of television viewership in India is from South India. According to a Sun TV Network investor presentation, the addressable television...

Specials Year Enders
Star India awaits cricket bonanza in 2019 after solid sports growth in 2018

Uday Shankar, who was recently promoted to president of The Walt Disney Company Asia Pacific and chairman of Star and Disney India after the Fox-Disney units combined, has disrupted the Indian sports broadcasting business in the last couple of years.

Specials Year Enders
Modern brand marketing methods not just digital-exclusive

The use of the internet and other digital media and technology to support 'modern marketing’ has given rise to the concept of digital marketing, and we at Tanishq believe that the focus has always been on building a 360-degree marketing plan, with seamless integration of products, services and...

Specials Year Enders
Expectations from the brand and marketing industry in 2019

The world of marketing is perpetually changing with constant innovative practices in the field of social media and automated ad tech. As broad-brush marketing techniques have dwindled, brands are battling to maintain their originality and meet customer expectations in an ever-evolving...

Specials Year Enders
2019 OTT TV trends in Asia and India

2018 wrapped up as a fascinating year for OTT TV in Asia, with global content owners, Pay TV operators, and OTT players all ramping up their direct-to-consumer OTT offerings. With falling smartphone prices, OTT content market saw a boom in India as players across the spectrum set up shop. Original...

Specials Year Enders
TRAI tariff order, disruption posed challenges to DPOs in 2018

Distribution platform operators (DPOs) in India trod a tricky terrain throughout 2018. Both DTH and cable operators continued to face the heat of Jio FTTH, the rapid growth of over-the-top (OTT) platforms and the uncertainties posed by the implementation of the new tariff regime towards the end of...

Specials Year Enders
Infotainment went the local way in 2018

In 2018, the one common phenomenon that the whole television industry witnessed was the hijack and capture of part of its territory by OTT platforms wooing audiences with original content. That was the time when TV space woke up to secure its presence and fill in the gaps with localised content...

Specials Year Enders
Indian M&E saw mix of regulations change the game in 2018

If TRAI’s tariff regime for the Indian broadcast and cable sectors --- in suspended animation from sometime end 2016 --- did not occupy top mind space of the industry in 2018, the year just gone by could also boast of some other major regulatory exploratory moves that could have deep impact on the...

Specials Year Enders
What were the merger trends for marketing in 2018?

The year 2018 will be known for a lot of things. It has been one of the most imperative years for the advertising and media industry. This year broke shackles and ideologies of how people traditionally perceived the industry. I think it is safe to say that the marketing books hereon will have a...

Specials Year Enders

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories