Specials

Filmmakers ready to emperiment with other platforms for release of films

MUMBAI: Fox Star Studios CEO Vijay Singh said today that compared to the film scenario some years earlier, the situation had changed considerably. ‘In recent years we have been seeing a double digit growth from around 40 to 50 per cent. In 2009, there was only one film that crossed the Rs one billion mark and last year we saw as many as 11 films crossed that barrier.”


Taking part in the discussion on the marketing of film distribution of theatrical and non-theatrical films at the ongoing Ficci Frames, UTV Motion Pictures CEO Siddharth Roy Kapur agreed. “It is because the content in our film has undergone a paradigm shift. While last year, we had remakes like Bodyguard, Ready and Singham, we also had films like Delhi Belly, Zindagi Na Milegi Dobara and Dirty Picture to name a few that did good business and earned a lot of acclaim”.


In films, 50 per cent revenue comes from theatrical collections while the rest is divided between the satellite rights and to a little extent the home video rights. But the overall scene is that from around 1250 films released every year, only a few films work while the others fail badly with some going off the screen in a day’s time.


All participants were however of the opinion that it was piracy that was eating away 20 to 30 per cent of the revenue of films.


“That is why I am of the feeling that on the overall, films not only in India but overseas too don’t do good business at all,” commented Specialtreats CEO Colin Burrows who was moderating the discussion.


This led to the speakers move to the topic of alternate platforms of distributing films and monetizing from the same. Currently there are several platforms like IPTV, OTT, STB, internet portals and mobiles catering to Hindi films. “We are open to different platforms but right now they are at a nascent stage and people should be sure that there would be enough returns monetarily” Singh observed.


But Shemaroo Entertainment Director Jai Maroo said: “Some time earlier, we had put our film Super K 1 1 on Yahoo. We weren’t sure about its run but recently when we checked, the amount of viewers had grown.”


Real Image Media Technologies Directories Senthil Kumar, and Enlighten Film Society founder chairman Pranav Asher also took part.


Meanwhile, in a discussion on From Theatre to Home to the Handheld: Superior entertainment experience all the way”, a majority of the speakers were of the view that new media devices were unlikely to replace cinema halls.


Most speakers felt this was unlikely, even as mobile phones become more sophisticated and allow users to watch movies in good video and audio and despite the growth of broadband penetration.


That is because films need a huge investment which only cinema halls justify. Also going to the theatre is a community experience which Indians are not likely to forego. What will happen though is that there will be more distribution avenues after a film has been released theatrically, was the general view.


Participants at the session included filmmaker Karan Johar, film producer Bobby Bedi, Dolby Executive VP, Sales and Marketing Ramzi Haidamus, Nokia India Marketing Director Viral Oza, and Star India VP and Head digital Lalit Bhagia. The session was moderated by NDTV managing editor - Technology Rajiv Makhni who presented demonstrations to show how sound is great not just in a cinema hall but also in a mobile phone.


Bhagia noted that the technology eco system is not completely ready for new media devices. For instance, Star produces content using Dolby surround sound. However new media devices do not support it. Johar noted that being a traditionalist, he would rather see people view films in cinema halls. But in some places, cinema halls may not be accessible and some people may not be passionate about the movie going experience. Watch films on the mobile was fine for such people as long as it can be monetized. At the same time he noted that people go to the cinema for a community outing. That will not change. Johar added that he was not keen on making content for the small screen including television. That is why he has only participated in a talk show.


Haidamus noted that offering superior audio quality on new media devices like the mobile is a way to fight piracy. “If you offer high quality then consumers will see that paying a little extra makes a big difference. We are talking about quality whether on the big or the small screen. Consumers want convenience when they access content and we put quality in their hands whether it is on the tablet, PC or the phone.”


Dolby offers headphones that give superior experience on the mobile. At the same time he noted that cinema halls are not going anywhere as films need huge investments. A film like ‘Avatar’ will never be released first on the mobile. But it would be interesting to see the sequence of platforms that a film releases on after its theatrical run.


He said consumers own an increasing number of devices. This offers companies the chance to give consumers high quality experiences on the go. “But the ultimate entertainment device for film is always the cinema hall. A home theatre cannot be replaced by a phone.”


Oza said consumers want to take their entertainment with them. This is why Nokia has launched things like Nokia Store and Nokia Music Unlimited. “Nokia is about connecting people with their passions. Our DRM free store which we launched a couple of months ago gets two song downloads a second.”

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/05/fic_0.jpg?itok=eZ-0b0oF
FICCI BAF Awards 2018 entries now open

FICCI Frames–the three-day global convention covering the entire gamut of India’s media and entertainment industry–is close, bringing with it the Best Animated Frames (BAF) Awards, one of the most coveted animation, visual effects and gaming (AVG) awards. The last date to submit entries for the...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/03/mip.jpg?itok=ZTofYB4F
Houseful at Bengaluru leg of MIP India roadshow

BENGALURU: All the seats were taken and more had to be brought in as the Bengaluru leg of the MIP TV India roadshow ended last evening at the Lalit Ashok. With the theme ‘A Seamless Content World’, the Bengaluru MIP was addressed by Reed Midem (Paris) Asia Head Paul Barbaro and India...

Specials Event Coverage Miptv
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/02/budget_0.jpg?itok=c9Vxxxq1
Industry hails doubling of digital allocation

One of the key points that came out of Finance Minister Arun Jaitley’s Union Budget 2018-19 was the focus on Digital India. The allocation was doubled to Rs 3073 crore and the budget was clearly beyond wooing voters.

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/02/imagica.jpg?itok=lZASCYCC
Adlabs entertainment ltd. bags 'Best Customer Experience in Services Sector'

Adlabs Entertainment Ltd. has been announced winners of the “Best Customer Experience in the Services Sector” category under the Customer Experience Awards amongst some very prominent brands. The award presented by Zendesk was a part of the 11th edition of The Customer FEST Show 2018 conducted by...

Specials Promonet feature
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/02/budget.jpg?itok=_IUCAz5y
Digital industry celebrates Union Budget 2018

MUMBAI: The Union Budget for 2018 that was finally unveiled yesterday turned out to be a rather disappointing one for the industry at large but Digital India and digitisation got prime time attention. The budget focused on the middle class and rural population, guided by the mission to strengthen...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/02/YEAR%20ENDER%20HI%20IMAGESQURR.jpg?itok=PgAS9gip
2017's Top India TV industry leaders - Part I

MUMBAI: The year 2017 threw up myriad conundrums and dilemmas for the men and women who are the showrunners of India’s media and entertainment (M&E) sector, which is expected to grow at a compound annual growth rate (CAGR) of 13.9 per cent, to reach USD 37.55 billion by 2021 from USD 19.59...

Specials Year Enders
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/01/arun_0.jpg?itok=oYHINSNv
Union Budget 2018: Populist budget fails to excite industry at large

The Union Budget finally arrived today with all eyes fixated on Finance Minister Arun Jaitley. He presented his fifth Union Budget, which was also the last one for the Modi government before India sets out to choose its new prime minister next year. Riding on optimism, different research firms,...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/01/arun_1.jpg?itok=iS8k9Cb1
Industry holds bright outlook for budget 2018

MUMBAI: With the D-Day already here, the media and entertainment industry is keeping its fingers crossed after a difficult year that bore the full brunt of the introduction of GST. With things settling and the general elections not too far away, a more populist budget is expected from FM Arun...

Specials Budget Budget 2017
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/30/union_0.jpg?itok=nOfgOdDh
Union Budget 2018: Industry expects govt to favour consumption

Union Budget 2018 has snuck up on us. This Thursday, the government will unveil its budget for fiscal year 2018-19 and many market watchers are expecting a slew of incentives for businesses. After a difficult year, some course correction is certainly on the anvil. Here’s what some of the leaders...

Specials Budget Budget 2017

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories