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Salman, Shah Rukh among ETC Bollywood Business awards

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MUMBAI: Salman Khan and Shah Rukh Khan have bagged ETC Bollywood Business Awards after they were named most profitable actors of the Hindi film industry both in India and abroad.

While Salman?s film Bodyguard was declared the top grosser, Shah Rukh Khan?s Ra.One was termed as the best marketed film of the year. The film also bagged an award under the highest single day collection category.

Kareena Kapoor, who featured in Bodyguard and Ra.One respectively last year, was named the most profitable actor in the female category.

"Receiving an award wherein you are being adjudged considering the economic quotient as a cornerstone for mapping the success gives you a sense of pride. I?ve always maintained that commercial success is as important as the critical success of a movie. A commercially successful movie pays evidence to the fact that viewers loved watching your movie," Kareena said in a press statement.

Bodyguard?s director Siddique was named the most profitable director.

Other films like Pyaar Ka Panchnaama, The Dirty Picture, Don 2:The King Is Back and Mission Impossible: Ghost Protocol bagged awards for being the most successful small budget Film, ETC Box Office surprise of the year, most popular first look of a film and most successful foreign film respectively.

The ETC Awards will be aired on Monday.

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