3 Idiots success makes Bollywood eye China as potential market

MUMBAI: After the successful run of the Aamir Khan-starrer 3 Idiots in China, Bollywood has started eyeing the country as a potential market.

Talking on the subject Vidhu Vinod Chopra quipped, “The Chinese audience identified with the societal and parental pressures on today’s generation of young students seeking success. This has demonstrated that universal themes will cross cultural and linguistic boundaries.”

Chopra also divulged that he was already receiving enquiries from China for his next film, Ferrari Ki Sawaari, slated for release at the end of April.

He hoped the success of 3 Idiots would see more Hindi-language films released in China, where only a handful of foreign films hit the silver screen every year.

Before 3 Idiots, the 2010 Shah Rukh Khan-starrer My Name Is Khan was shown in China.

Indian films were popular in China in the 1940s and 1950s but later ties between the two countries turned sour.

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