Reliance MediaWorks to strengthen presence in South India

MUMBAI: Reliance ADA Group company Reliance MediaWorks plans to deepen its presence in the Tamil and Telugu markets as it looks to expand its domestic entertainment services portfolio across films, broadcast and television commercials through strategic alliances, capacity expansion and leveraging of existing relationships.

To strengthen the services offerings in South India market, Reliance MediaWorks has recently partnered with VenSat to expand its VFX, CG and Animation capabilities and create a studio in Chennai. It has also tied up with Annapurna Studios to manage and operate their studio facility and operate and expand the Digital Post Production facility at the Hyderabad studios.

Reliance MediaWorks CEO Anil Arjun said, “In 2012, we plan to deepen our presence in the Tamil and Telugu market through our strategic alliances and additionally further strengthen our service offerings and leverage of existing relationships with capacity expansion and new strategic partnerships. With production values constantly going up we see a significant potential and growth opportunity."

Reliance MediaWorks had offered varied services such as Motion Picture Processing, Digital Intermediate (DI), Digital Cinema mastering, Promos and trailer services and visual effects for 110 out of 114 Bollywood films that released in 2011. The company also handled DI and VFX for over 65 films besides starting to offer 3D Conversion services to Bollywood Studios, Don 2 being its first domestic project.

The company, which also operates digital restoration and content processing services facilities in India, has restored over 250 legacy films in 2011 which includes titles like Sholay, Laawaris, Devdas and Do Bhigha Zameen.

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