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MUMBAI:
The Rohit Shetty directed Singham is the top favourite
film of Bollywood audiences in 2011 while the Zoya Akhtar
film Zindagi Na Milegi Dobara and the Imtiaz Ali directed
Rockstar take the next two positions respectively, according
to a recent study.
The
next three positions are occupied by Salman Khan’s
Ready and Bodyguard just a notch ahead of Shah Rukh
Khan’s Don 2, according to Ormax Media’s consumer-based
yearend report titled ‘Front Page 2011’.
The
latter half of the chart consists of more experimental
films that lacked a big star. In particular, No One
Killed Jessica performs creditably at No. 7. It is the
only film in this list that had an opening weekend of
less than Rs 150 million and yet found appreciation
on the strength of its content.
Commenting
on the results, Ormax Media CEO Shailesh Kapoor said,
“There are various award shows that give away
Best Film awards. However, this ranking is based on
structured consumer data from more than 32,000 cinegoers
across India. There can’t be a bigger award than
this!”
The
ranking of the top ten favourite Bollywood films of
2011 was derived on the basis the ‘Word of Mouth’
(WOM) score of the film, using data collected through
consumer research throughout the year. The WOM score
represents the percentage of audiences who liked the
film enough to recommend it strongly to their friends.
While
box office business is heavily influenced by the opening
weekend of a film, the WOM score reflects the audience
feedback on the content alone, irrespective of the
marketing or the distribution of the film.
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