Movies

?Life of Pi? gets tourism award for promoting Puducherry and Kerala

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NEW DELHI: Recently released feature film ?Life of Pi? has been given two National Tourism Awards by the Ministry of Tourism, Government of India recognizing the impact it had in promoting India as a tourism destination, especially Puducherry and Munnar (Kerala).

Union Tourism Minister Chiranjeevi said these Awards would be given to Ang Lee, Director of the film ?Life of Pi? and Yann Martel, writer of the book of the same name. The Minister expressed the hope that this will go a long way in encouraging more and more Film producers from abroad to shoot their films in India.

Every year, the Ministry of Tourism recognizes various stakeholders, including film makers and writers for their contribution in promoting India Tourism by conferring National Tourism Awards.

The Ministry of Tourism has identified ?Film Tourism? as a Niche Tourism product. It has requested the State Governments and Union Territory Administrations to recognize the potential of Film Tourism and constitute special bodies/cells to facilitate filming in their respective States/Union Territories.

It may be recalled that in February this year the Ministry of Tourism signed a MoU with Ministry of Information & Broadcasting as a major initiative to promote the ?Incredible India? campaign and Cinemas of India as a sub brand of ?Incredible India? at various international film festivals and markets abroad.

As per the MoU, the Ministry of Tourism would provide budgetary support for identified film festivals, markets and events. The Ministry would facilitate publicity through the available content based on existing audio visual material and print designs.

The joint participation of the two Ministries would cover the Cannes Film Festival and Market, IFFI Goa including the Film Festival and Film Bazaar and European Film Market at Berlin.

It is expected that this innovative partnership will facilitate the promotion of India as a filming destination for foreign producers. 21 and 20 permissions for shooting in India were granted during 2010-11 and 2011-12.

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