DELHI: UTV Motion Picture's movie starring Ranbir Kapoor 'Barfi',
has received an award for the best Hindi film shot on an Indian
location. The film is also India's official nomination to the Oscars.
for the first time, the awards recognized the contribution of cinema
to tourism growth. The awards were given away in four different
segments by Ramesh Sippy, Mahesh Bhatt and noted film maker and
chairman of MAMI Shyam Benegal, and T P Aggarwal, president of IMPPA.
award was received by Anurag Basu and Siddharth Roy Kapur at the
6th annual Cinemascapes, an event that celebrates the coming together
of cinema and tourism, held in Mumbai recently. It brought together
14 exhibiting companies to meet with the professionals in the film
fraternity. The event has been supported by the Film and Television
Producers Guild of India as its anchor partner since its inception
and this year it also became a part of the Mumbai Film Festival.
Sidhwani received the award for the best Hindi Film shot on International
locations for 'Zindagi Na Milegi Dobara' which has been shot in
Spain, a country that received stupendous growth in its Indian
arrivals after the release of the film.
The awards also recognized the journey of South Indian films in
going aboard. 'Ordinary' and 'Dookadu' were memorable in popularising
destinations. Fox Star Studio represented by Vivek Krishnani received
an award for the film "Best Exotic Marigold Hotel" as
the best International film shot on Indian Cinemascapes.
Apart from films, television soaps and TVCs were also recognized
for their contribution in popularizing locations in India and
Overseas. Balaji film CEO Tanuj Garg the of received an award
for the best general entertainment TV fiction shot in an overseas
location for 'Bade Achhe Lagte Hain' and Sumit received the best
general entertainment TV fiction award on an Indian location for
'Diya aur Baati'.
The best TVC shot on a cinemascape - International was 'Cinthol
Soap World', while 'Visa Kashmir' received the best TVC shot on
cinemascape in India. In addition, the Jury also recognized the
contribution made by the directors and cinematographers for films
such as 'Rockstar' and 'Urumi'.
The contribution made by the destinations was also recognized.
Goa was chosen as the best cinemascape destination in India and
Thailand as the best cinemascape destination overseas.
The late Yash Chopra was remembered for his outstanding contribution
in promoting Cinemascapes in his films over the years and was
conferred with a special award by the Jury.
The Film and Television Producers Guild of India was represented
by Guild President Mukesh Bhatt and veterans Amit Khanna, Ramesh
Sippy, Bobby Bedi and Manish Goswami during the daylong event.
The event was also supported by other leading industry association
including the IMPPA with the presence of its president T P Aggarwal,
Film Federation of India represented by L. Suresh and Ravi Kottarakara,
representatives of Motion Pictures Association of America, and
Entertainment Society of Goa CEO Manoj Srivastava.
The award ceremony was preceded by two days of discussing challenges
in the sector and how the film industry was reaching out in search
for Cinemascapes, to enhance the quality and appeal of cinema,
and how destination promoters were eagerly wooing the cinema world,
thereby increasing the tourism potential of their destinations.
Japan made its entry into this space in India for the first time,
with its futuristic city of Sapporo in the province of Hokkaido
coming forward as the platinum partner. Sarawak in Malaysia, teamed
with other states in Malaysia and made an aggressive bid for bringing
Bollywood to its shores, and also promoted its forthcoming international
The Indian states of Gujarat and Madhya Pradesh continued with
their support of the event, coming as Platinum and Silver partners,
and made impressive product presentations to the film industry.
Zagreb in Croatia came as presentation partner; as did Starwood
Hotels and Resorts to sell hotel rooms and also its properties
as enviable backdrops for film shootings, both in India and abroad.
Individual exhibitors too made their mark. Delhi Tourism is on
the anvil to become the single window for cinema shooting in the
capital. U-Turn Tax Refund made interesting offers to help get
refunds on time and help balance the economics of film shooting;
Dubai and Thailand, among others, met with keen film makers and
sold their destinations.