Cinépolis eyes expansion in India

NEW DELHI: Cinépolis, which is said to be in talks for acquiring Cinemax, has served six million patrons in India within less than three years of operations.

The world‘s fourth largest cinema chain and India‘s first international exhibitor is driven by progressive international technology such as 3D screens with Real-D technology, Dolby 7.1 surround sound and 100 per cent digital 2k screens across its outlets in India.

Cinépolis India MD and country head Milan Saini said, "Our phenomenal growth has inspired us to bring further entertainment options to the country like launching India‘s first Cinépolis VIP, our pioneering luxury cinema brand at Ludhiana. This underscores the acceptance and appreciation of International cinema experience and Cinépolis as a brand."

Cinépolis has over one million member strong loyalty programme called ‘Club Cinépolis‘.

Cinépolis India exhibition head Ashish Shukla said, "Our constant endeavour is to reach the next level and offer our cinegoers the best end to end cinema experience. We have connected with our patrons through their preferred communications channel, facebook even before we launch in the city and include their feedback and expectations in our plan. This has worked magnificently for our cinemas."

At present, Cinépolis operates in eight Indian cities namely Amritsar, Patna, Thane, Ahmedabad, Surat, Bhopal, Ludhiana and Bangalore. The company plans to open 500 screens in the country by 2016.

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