PVR ties up with IMAX Corporation; launches 1st IMAX theatre in Bangalore

MUMBAI: Entertainment company PVR Ltd. has launched its first IMAX theatre in India at the PVR Forum Bangalore.

Together with IMAX Corporation PVR will bring the best movie-going experience in the world to its patrons at India?s largest multiplex (with 11 screens) PVR Forum.

PVR group president and CEO Pramod Arora said, "There is a growing appetite for premium entertainment in India, and with massive popularity of the IMAX brand worldwide, it was time to introduce this experience to our patrons. It is one of the world?s most recognized premium entertainment brands and it fits perfectly with PVR?s mission to offer our guests the ultimate in movie-going experiences. PVR is revolutionizing the Indian entertainment space by bringing the best technological innovations to provide our customers the ultimate movie-going experience. IMAX is one of the world?s premium recognized entertainment brands and we are positive that our association with them will be well-received by our patrons."

Film connoisseurs will be able to enjoy movies at the PVR IMAX theatre, which combines crystal-clear images, powerful digital sound and customized theatre design to create a unique movie experience. PVR also plans to launch new IMAX theatres in Mumbai and Delhi as well as a second IMAX theatre in Bangalore.

The property also features large LCD screens throughout to create a dynamic experience for patrons. The box office has a red glass fascia with movie artwork created by compiling famous quotes from iconic movies of the past.

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