Rush: No need to rush to the theatres for it

MUMBAI: Films on media are a genre that provides some scope since electronic media has mushroomed and the competition is killing. Rush is one such film. However, the story the makers of Rush have chosen is not new.

Emraan Hashmi is a TV news reporter who is ambitious and wants to make it big but with honesty. That is his self created hurdle and one that costs him his job. He plans to down a couple of drinks before he even starts contemplating his next move. His love life is always in trouble and now this. But, the word spreads fast and even before he can gulp his drink, his phone rings with an offer he can‘t decline.

Hashmi is not given much time to reflect and has to meet up Neha Dhupia immediately. Dhupia represents a TV channel owned by Aditya Pancholi; she is the facilitator and fixer for Pancholi and her offer includes all that Hashmi has dreamt of: a BMW, a multimillion pay packet and a luxurious apartment besides the attraction of heading the crime news channel Pancholi owns. Hashmi‘s job is to be the first to flash all crime news before other channels even reach the scene and for that he is assured the channel has a computer programme that can intercept phone calls of the police control rooms in 44 cities across India! Hashmi thinks this to be unethical but in addition to the lucrative offer, a little sweet talk from Pancholi convinces him to go ahead.

Hashmi has a lover but to create scope for a couple of songs, a little flirting, some real some imaginary, has been planted in the script without dwelling on who is seducing who! Guess what, a picture of Hashmi and Dhupia coo-chi cooing makes it to a newspaper front page too! Since when did newspapers start printing about romance of news reporters? Well, that was just to add some drama between Hashmi and his woman, Sagarika Ghatge.

It is now time to unfold the secret behind the channel‘s lead in reporting crimes before others and the reason behind Hashmi‘s big package. The reason is not simple as Pancholi had explained: a programme that intercepts police calls. It is something very sinister or so it was supposed to be, had the plot been developed properly and dramatically. Hashmi discovers that the channel and its mafia affiliates are the ones who ‘create‘ these news; they commit the crimes and the channels is already present to cover them.

The idea is rather farfetched in an era when all the channels don‘t really succeed or survive because of TRPs; sucking up to politicians or other such lot is enough. And, who cares for petty crime news anymore? To add to the woes, the narration is straight sans excitement and the climax is lame. The film has some good songs. Performances are generally lacklustre. Hashmi is okay. Pancholi does not bother with expressions. Dhupia has little of substance to do. Ghatge has nothing to do.

Rush is utterly forgettable.

Latest Reads
Zee Studios International's Secret Superstar hits it big in Taiwan

Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India. The distribution company began the next phase of...

Movies Hindi
Zee Studio to premiere the post-apocalyptic horror drama - MAGGIE!

Zee Studio, the hollywood movie destination, brings the Indian television premiere of Maggie. Starring multi-award winner Arnold Schwarzenegger and Academy Award-nominee, Abigail Breslin, this post-apocalyptic drama premieres on 10 December 2017, Sunday at 12 noon and 9 pm.

Movies Hollywood
Demonetisation, decline in govt ads impact UFO Q2 numbers

BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform UFO Moviez Ltd (UFO) reported a 12.8 percent year-on-year (y-o-y) decline in consolidated operating revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with the corresponding year ago...

Movies Movies On Mutiple Platforms
The modern day economics of film financing

Only 2 per cent of the total movies released in 2016 in the US were computer graphic (CG) animation, yet they grossed more than 21 per cent of the US box office collection. Strong animation brands have longer shelf-life and generate revenue for years.

Movies International
Bengali film Posto to premiere on Hoichoi before satellite TV

NEW DELHI: Digital Bengali entertainment content platform Hoichoi has acquired exclusive digital rights of this year’s most successful Bengali feature film Posto, ensuring it a world digital premiere today before a satellite TV premiere. This will provide Bengali moviemakers a robust additional...

Movies Regional
PVR acquires minority stake in US luxury theatre chain

PVR Ltd (PVR) will acquire a minority stake in US-based luxury restaurant and theatre iPic-Gold Class Entertainment (iPic).

Movies Hindi
Eros reports higher profit margin despite fewer releases

BENGALURU: Sunil Lulla-led Eros International Media Limited (Eros) reported 21 per cent margin (on operating income) for consolidated profit after tax (PAT) for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with 12.8 per cent margin for the corresponding quarter a last ago. The...

Movies Hindi
Inox reports increase in revenue, profits for second quarter

BENGALURU: Indian cinema chain Inox Leisure Limited (Inox) has reported improved revenue and net profit after tax (PAT) for the quarter ended 30 September 2017 (Q2-18, current quarter) as compared to the corresponding quarter of the previous year (Q2-17, year ago quarter). Inox revenue from...

Movies Hindi
1700 films received on ending violence against women film contest

NEW DELHI: Around 1700 entries from over 600 colleges have come in response to a campaign launchged earlier this year for two-minute films on generating debate and promote positive change in cultural and social norms around the value of women in India. The campaign ‘#BasAbBahutHogaya – Enough is...

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories