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Ficci to commemorate 100 years of Indian cinema at MEBC

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MUMBAI: The Federation of Indian Chambers of Commerce and Industry (Ficci) will commemorate the glorious and landmark occasion of 100 years of Indian cinema and deliberate upon the crucial and critical road ahead for films, broadcast digitization and content at the fourth edition of the annual Media and Entertainment Business Conclave (MEBC).

Apart from rapidly evolving into one of the leading platforms for the sector in the country, MEBC has sessions by industry stalwarts on subjects related to the entire canvas of the media and entertainment industry.

MEBC 2012 will bring about focused sessions on Digitization for the broadcast industry, celebrate 100 years of cinema with stalwarts like Kamal Haasan, Rajnikant, Mohanlal, Dileep, Jairam, Mamoothy and other stalwarts from the Indian industry. Oscar-award winning producer of The Lord of the Rings Trilogy, Barrie Osborne will also grace the occasion with his presence.

The production part of films will be looked at closely in workshops and masterclasses such "A 360 degree approach to producing a global film by Barrie Osborne.

A very important discussion on Making films and managing them effectively in the digital era will be discussed by leading filmmakers such as Santosh Sivan, Priyadarshan, film maker Unnikrishnan. And to give the digital perspective to film marketing for the first time they will be joined by the Asia Pacific Director for Content Partnerships in Google, Mr Gautam Anand.

The other sessions where hand-on approach to the nitty gritties of film-making and screenwriting will be focused upon are : VFX session on Making of Harry Potter and the Deathly Hallows, Master class on post production of Harry Potter and the Deathly Hallows (Part 2) will be conducted by Nicolas Aithadi, Renowned VFX Supervisor from Hollywood and Digital Filmmaking workshop with RED, which focuses on removing the myth of complexity from acquisition to post when shooting with RED through hands-on demos.

Special session titled on Digital Sound Technology titled ?Story of Sound? will take the attendees through the Story of advancement in audio technology and will get a chance to hear from the Dolby cinema experts on the ?Story of Sound? and the evolution of cinema sound from different sound formats to the new ground breaking Dolby Atmos.

The session will have sound experts like Resul Pokutty winner of Academy awards Making of Enthiran - The Robot by Srinivas Mohan will see renowned VFX supervisor taking attendees through the journey of the making of the complex graphics and special effects of Enthiran, will also cover the basics of Computer Graphics (CG) and 3D Stereoscopic vision (S3D) along with the history and concepts of 3D stereoscopy and usage areas and how CG is used in industries like Print, Education, Electronic Media (Film, TV, Mobile) etc.

For those wanting to learn the rudiments of the craft of screenplay writing from the experts in the field, Ficci has planned a 2 -day Screen writing workshop by Dr Kamal Haasan, Singeetam Srinivasa Rao, Rohan Sippy and Saurabh Shukla and Anurag Kashyap.

For an overall understanding of the sector, there will be exhaustive presentations on the Taxation and regulatory landscapes and an overview of the current state of the sector as detailed in the FICCI Deloitte report which will be released at the conclave.

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