New biz models, revenue streams emerging for film industry: Assocham

NEW DELHI: The digital revolution is visibly impacting distribution and exhibition of films in India as the industry marches towards completion of 100 years with revenue projection of Rs 128 billion by 2015, up 56 per cent from Rs 81.9 billion last year.

The Associated Chambers of Commerce and Industry of India (Assocham) in a recent study said rising disposable incomes, growing popularity of alternate delivery mediums, digitalisation of film distribution, and value-added services like movie on demand and pay TV are set to open up new revenue streams and business models.

"Going forward, digital cinema will enable worldwide release of films on the day one like television broadcast and shorten the theatrical window. From the demand side, increasing mobile and internet penetration is significantly changing consumption pattern of viewers within the country as well as Indian Diaspora overseas,"it said.

Over 1,000 films are produced every year in more than 20 languages and dialects. Regional cinema from the south – Tamil, Telugu, Malayalam and Kannada – constitutes a large chunk of this. Backed with 12,000 theatre screens, 400 production houses and a huge viewership, the country has the world‘s largest film industry in terms of number of films produced and ticket size.
Nearly 14 million Indians go to movies on a daily basis (about 1.4 per cent of the one billion population) and pay equivalent of an average daily wage of one to three dollars (or Rs 45 to 135). Employing six million workers, the Indian cinema will complete 100 years in 2013, which marked the production of the country’s first indigenous feature film ‘Raja Harishchandra’ by D G Phalke.

Box office collections currently contribute about 80 per cent of total film revenues. But technological advancements like digitalisation, onset of next generation networks and availability of sophisticated devices to access media are contributing to a growing chunk of ancillary revenues that comprise about 15 per cent of film revenues.

"Indian cinema is undergoing remarkable changes from where it began. The aggressive expansion of multiplexes, access to organised funding, foray of leading corporate houses into film production and exhibition, and popularity of digital cinema prints have been some remarkable changes seen over the last decade."

The Assocham study said there is requirement of more than 20,000 screens and the multiplex penetration is expected to improve further with the government allowing 100 per cent foreign direct investments through automatic approval route.

Though the number of multiplexes is rising, the average number of screens is extremely low in India at 12 screens per million compared to 117 in the United States. The film industry loses Rs 3 billion to Rs 4 billion a year due to piracy and there is a shortage of world-class institutions to provide training in film and media.

"With growing viewer expectations in terms of content’s quality and variety, film makers need to gear up and leverage global audiences as well besides making efforts to gain mindshare at international film festivals,"the study said.

Latest Reads
Sony MAX2 to air Amitabh Bachchan’s iconic movie 'Don'

MUMBAI: Who can forget the blockbuster songs like ‘Yeh Mera Dil’, ‘Khaike Pan Banaraswala’ and the gripping plot of crime thriller Don? It’s still one of the most loved movie of Amitabh Bachchan fans across the country.

Movies Hindi
Biopics & sports-based films help popularise sporting culture in India

MUMBAI: “Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)”.

Movies Hindi
PVR numbers up on higher ticket price in third quarter

BENGALURU: Despite lower admits and occupancy during the quarter ended 31 December 2017 (Q3 2018, the quarter under review), Indian entertainment and exhibition company PVR Ltd (PVR) reported higher revenue due to higher ticket prices. In its investor presentation, the company reported 2.8 per...

Movies Hindi
Sony Pictures Television, UNF to showcase emerging filmmakers

Sony Pictures Television Networks (SPTN), in partnership with the United Nations Foundation (UNF), has announced the opening of the Picture This Festival for the Planet, a short-film competition for emerging filmmakers to showcase the positive future they see for the planet. Starting 30 January,...

Movies Short Films
Zee Cinema airs Akshay Kumar and Amitabh Bachchan's superhit film Ek Rishtaa: The Bond of Love

Zee Cinema, Home of Blockbusters, brings you the power-packed emotional drama, ‘Ek Rishtaa: The Bond of Love’ that airs on the channel on Saturday, 3rd February at 8 PM. With performances that truly touch the heart and India’s acting power-houses - ‘Big B’ and the ‘Khiladi of Bollywood’, this...

Movies Hindi
Times Network evokes the ‘hero’ in viewers with its Republic Day movies line-up

Times Network, a part of India’s largest media conglomerate, The Times Group, commemorates the 69th Republic Day of India through a specially curated line-up of movies on its channels MOVIES NOW and MNX featuring big screen heroes who save the world from dark forces. With movies such as ‘Captain...

Movies Hollywood
Kyoorius Group announces partnership with The one club for creativity to serve as official representative in india

Kyoorius Group today announced it has formed a partnership with The One Club for Creativity, the leading global non-profit organisation behind The One Show, ADC Annual Awards and other programming, to serve as the club’s official representative in India.

Movies Short Films
Moviebuff and 2D entertainment announce first clap season 2

Moviebuff and 2D Entertainment have announced the launch of First Clap Season 2, the country’s only theatrically showcased talent hunt for aspiring filmmakers, back again with the challenge of creating a compelling story in three minutes on any subject.

Movies Short Films
Oddball Motion Pictures gets Rs 250 cr for film production

MUMBAI: Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by...

Movies Movies On Mutiple Platforms

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories