Reliance MediaWorks launches in-cinema 3D advertising

MUMBAI: Film and entertainment services company, Reliance MediaWorks Ltd., launches 3D conversion services for advertisers.

The first advertisement to be converted into 3D is for Reliance Netconnect’s ‘It’s Fast. Are You?‘ campaign, which includes three films.

The films were scripted and shot by Grey India keeping the 3D format into consideration and would be screened across BIG Cinemas from 26 August.

The company’s bouquet of 3D services includes stereoscopic 2D to 3D Conversion, 3D services for any type of 3D alignment issues, image and detail enhancements, grain and noise management and on-set consulting,DI grading for 3D, creation and handling of 3D DCPs and 3D camera services.

Reliance Communications Group head - brand and marketing Sanjay Behl said, “With our world-class network quality and wireless data penetration in over 1000 towns, we are confident of delivering the fastest Wireless Broadband speed in the country, tested at levels of upto 28 MBPS, powered by the superior MIMO Technology. The ad campaign demonstrates that Reliance Netconnect‘s GSM and CDMA wireless data product range delivers the best broadband speeds in over 1000 towns across the country, thereby resulting in a delightful customer experience.”

A member of the Reliance group, Reliance MediaWorks currently operates one of the largest Stereoscopic 2D to 3D Conversion services facilities in India at Navi Mumbai and has a team of 400 artists.

The company has recently completed VFX and 3D Conversion work for the remake of Conan the Barbarian and has also provided 3D solutions for movies such as Avatar, Journey to the Center of the Earth, U2, X Games 3D: The Movie and Step Up.

According to an official statement, with the increased consumption of 3D films in the country, In-cinema 3D advertising has the potential to capture a significant share of the OOH pie in India.

Reliance MediaWorks CEO Anil Arjun added, “There are over 230 3D cinema screens in India and they offer an engaged and seated audience with a leisure mindset. By using our hi-end 3D conversion services, advertisers can offer an immersive, fun and innovative experience to this captured audience, which will help strengthen the brand recall. With technology advancements in 3D televisions, in the near future we will also witness 3D advertising reaching home entertainment.”

Latest Reads
Oddball Motion Pictures gets Rs 250 cr for film production

MUMBAI: Oddball Motion Pictures, founded by filmmaker Nitin Upadhyaya, announced its association with Chanda Group where the latter will be funding a seed capital of up to Rs 250 crore for the feature films and original digital video content that will be exclusively developed and produced by...

Movies Movies On Mutiple Platforms
Cast & crew of 21 sarfarosh: saragarhi 1897 celebrate army day with the 7th Battalion of sikh regiment of the indian army

The cast & crew of 21 Sarfarosh: Saragarhi 1897 commemorated the Army day with the Soldiers of Sikh regiment of Indian army. Actors Mohit Raina & Mukul Dev personally took the soldiers of the Sikh regiment on the tour of the set in Aamgaon where the epic battle of Saragarhi is currently...

Movies Hindi
Watch the world television premier of "Nirahua Hindustani"on 30th december at 1 PM only on Dabangg

SABGROUP’S foremost regional channel – Dabangg is geared for the World Television Premier of the highest revenue grossing Bhojpuri Blockbuster of all times, ‘Nirahua Hindustani’. The telecast will air on the 30th December,2017 at 1pm, followed by the repeat at 8pm.

Movies Hindi
BookMyShow reveals how India entertained itself in 2017

As the year comes to a close, BookMyShow looks back at what entertained India this year, from movies to plays, sports, events and music. In 2017, millions of Indians reached out to BookMyShow to meet their entertainment demands basis which the platform is delighted to present #Bestof2017*.

Movies Hindi
Catch Bollywood Actor Irrfan Khan this Week on Off Centre

MUMBAI: This week on Off Centre, Anuradha Sengupta talks to one of the finest Bollywood actors in the industry, Irrfan Khan. From being noticed and welcomed as a romantic lead after 22 years in business to his latest release and love, sex, romance in today’s time, he expresses his views and...

Movies Hindi
Zee Studios International's Secret Superstar hits it big in Taiwan

Zee Studios International has collected $700,681 from its release of Aamir Khan-starrer Secret Superstar in Taiwan, making the movie the widest Bollywood film in the country. The film, which also features Zaira Wasim, lit up the box office in India. The distribution company began the next phase of...

Movies Hindi
Zee Studio to premiere the post-apocalyptic horror drama - MAGGIE!

Zee Studio, the hollywood movie destination, brings the Indian television premiere of Maggie. Starring multi-award winner Arnold Schwarzenegger and Academy Award-nominee, Abigail Breslin, this post-apocalyptic drama premieres on 10 December 2017, Sunday at 12 noon and 9 pm.

Movies Hollywood
Demonetisation, decline in govt ads impact UFO Q2 numbers

BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform UFO Moviez Ltd (UFO) reported a 12.8 percent year-on-year (y-o-y) decline in consolidated operating revenue for the quarter ended 30 September 2017 (Q2 FY 2017-18) as compared with the corresponding year ago...

Movies Movies On Mutiple Platforms
The modern day economics of film financing

Only 2 per cent of the total movies released in 2016 in the US were computer graphic (CG) animation, yet they grossed more than 21 per cent of the US box office collection. Strong animation brands have longer shelf-life and generate revenue for years.

Movies International

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories