Ketan Mehta floats film distribution firm

MUMBAI: Filmmaker Ketan Mehta, singer Anup Jalota, actor–director Deepa Sahi and media entrepreneur Subur Khan have floated a film distribution company.

Open Door Films Limited will be a wholly integrated distribution platform for independent controlled budget films Its main objective will be to provide a viable, transparent, alternative, global marketing and distribution platform for high quality Indian independent films.

Said Mehta, "Good content deserves good distribution. We keep saying that content is king, but honestly, when we get good content we don‘t respect it. It isn‘t given the kind of promotional push that it deserves to make it viable at the box office. Bad distribution kills the film, before it can even try and reach its core target audience. Recently, many concept-driven, budget-controlled films have been much appreciated by the audiences. With Open Door Films Limited, this is precisely what we seek to achieve, to turn this trend into a tide."

In the changed contemporary film scenario in India, over 100 independent films every year fail to get proper distribution. These films, made with a lot of passion and commitment, fail to reach their target audience due to the absence of a distribution platform designed for and dedicated to such films.
With all big film and media corporations vying for big budget, big star cast films, small budget independent films find it extremely difficult to see the light of the day. Open Door Films aims to change all that.

Open Door Films will provide end-to-end marketing and distribution solutions for Indian independent filmmakers, thereby opening up immense possibilities for the future of Indian Cinema. The company, with strategic investment from Maya Digital Media, Anup Jalota and Subur Khan, will bridge the gap between makers of concept-driven films and the film distribution network.

The first film distributed by the company will be Sahi‘s Tere Mere Phere. The film takes a comic look at the man-woman relationship through the point of view of the four principal characters of the film.

The company plans to distribute between 25 and 30 films over the next three years.

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