Linc Pens ventures into filmmaking

MUMBAI: Linc Pens, know for its brands like Linc and Uni-ball pens in India, has ventured into filmmaking, having launched Shakal Pe Mat Ja (SPMJ) under the banner of Linc Entertainment in association with IpixMovies of Hrishitaa Bhatt.

The film is based on a true story of four young boys who are caught as suspected terrorists at the Delhi international airport while capturing an aircraft landing on their handy cams. The story then turns crazy when they are interrogated by the officials ensuring that every moment is a crazy laugh riot.

Says Linc Pen managing director Deepak Jalan, "While making films was altogether different from producing pens, the marketing and distribution was very similar. The knowledge and experience of marketing and distributing pens came in handy while chalking out plans of distribution and marketing of SPMJ."

The film, apart from featuring industry veterans like Saurabh Shukla and Raghubir Yadav, also boasts of talented newcomers including Aamna Sharif, Umang Jain, Shubh, Chitrak, Pratik and Harsh.

Avers Linc Entertainment director Saritaa Jalan,"We have always been passionate about movies and the art of filmmaking has always fascinated us. Starting with a script which has high entertainment value and great content was the perfect time to venture into film production. The key driver would be excellent cost effective films, reaching out to maximum audience through best marketing & distribution platforms."

Following the release of Shakal Pe Mat Ja on 23 September, Linc Entertainment intends to produce two to three films every year.

Latest Reads
Mobile promotions Fox 'Ae Dil...' on UCWeb

Promotion on the go for 'Ae Dil..." Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

Movies Hindi
Box Office: A disastrous week for film exhibitors

It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.

Movies Hindi
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban

NEW DELHI: Although Indian is almost completely banned in Pakistan now courtesy PEMRA, in India, it became a Catch-22: give in or give up. But, ultimately Karan Johar managed to get an assurance that ‘Ae Dil hai Mushkil’ would be released as scheduled on 28 October, after the Maharashtra chief...

Movies Hindi
Sony Pictures signs three-film deal with international producers

MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.

Movies Hollywood
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories