Movies

PVR partners Warner Bros to launch Harry Potter film festival


MUMBAI: Multiplex major PVR Cinemas has entered into an exclusive partnership with Warner Bros Pictures for a Harry Potter Film Festival in India.


The seven-day festival, scheduled from 7 – 13 July, will bring back the nostalgia of all the Harry Potter movies across three cities – Gurgaon (PVR Ambience Mall), Mumbai (PVR Phoenix Mill) and Bangalore (PVR Forum Mall), the company said.


The tickets will be priced at the lowest band in the respective cinemas. Festival passes for the entire seven movies will also be available for all Harry Potter fans. The festival will culminate with the premiere of the latest release of the series - Harry Potter Deathly Hollows Part II on Wednesday, 13 July at PVR Priya New Delhi and PVR Cinemas in Bangalore and Chennai.


 
“P“PVR Cinemas have always initiated unique and innovative concepts to promote a vibrant movie culture in the country. Our endeavor has always been to bring the best and finest moving viewing experience for our patrons. PVR is excited to host the Harry Potter Film Festival and to associate with Warner Bros Pictures as an exclusive partner. I am sure the huge number of fans of the movie series will love to watch the Harry Potter movies on consecutive days back too back,” said PVR Cinemas COO Gautam Dutta.


“This initiative gives Potter fans a fantastic opportunity to watch the most successful series all over again on the big screen before the finale film releases on 15 July,” added Warner Bros. Pictures director marketing George John.


During the Harry Potter Film Festival screenings, PVR Cinemas said that it will also provide an experience of Harry Potter’s fantasy land to its movie lovers. The PVR staff will wear specially designed Harry Potter tees, there will be innovative on screen and web promotions by Warner Bros for the festival; specially designed Harry Potter corners at selected PVR Cinemas will be set up – this will comprise gaming consoles, movie merchandise, drawing competition, Harry Potter lookalike contest and other fun activities.

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