Indian cinema and film locations promoted at Cannes

NEW DELHI: Even as Indian cinema is being promoted at the annual Cannes International Film Festival, the Information and Broadcasting and Tourism Ministries are together promoting the Cinemas of India and the country as a tourist destination, D P Reddy, Joint Secretary (Films) in the I&B Ministry.

Speaking at the inauguration of the Indian Pavilion at Cannes, he said the Incredible India campaign of the Tourism Ministry is being promoted at the festival being held from 11 to 22 May. He said the brand Cinemas of India was being integrated with Incredible India campaign, the idea being to successfully promote India as a destination for films and at the same time explore partnerships to bring around more co-productions with the global film fraternity.

The pavilion, set up by National Film Development Corporation on behalf of the Ministry of I&B has been created with the objective of facilitating a platform for interaction between Indian Producers and International Producers, Sales Agents and Distributors. At the same time the Pavilion would endeavour to promote India as a ‘Filming Destination’.

He said there was a proposal to include the External Affairs and Commerce Ministries from next year to be a part of this larger initiative. This would enable the I&B Ministry to take Indian Cinema on to the global platform.

The Pavilion will see a host of networking sessions, especially with the film fraternity from Australia, Canada, France, Israel and Qatar. Besides this, Binger Film Lab from Netherlands, will hold a panel discussion on co-production with India. The focus would be to unfold the opportunities, pitfalls and unexpected discoveries in making Indian cinema.

Film Bazaar, an annual film market set up by NFDC, with a view to promote co-production and sales, is playing host to the International film fraternity and at the same time introduce six Directors at Cannes, including upcoming and emerging talent – Anurag Kashyap, Anusha Rizvi, Dibakar Banerjee, Haobam Paban Kumar, Laxmikant Shetgaonkarm, and Shekhar Kammula. This would reinforce India‘s linguistic and cultural diversity and the vast pool of talent that the International fraternity could draw from with a perspective to collaborate and work with them. The intention was to introduce their work at Cannes and provide them a platform by which they could explore new relationships.

Film locations are being promoted to attract tourist traffic from abroad and within the country, thereby promoting India not only as a tourist destination, but also a filming destination.

The I&B Ministry through the “India Pavilion” aims to utilise the forum of film festivals and markets with the aim of promoting Film Tourism and India as filming destination. The objective is to promote the brand of Cinemas of India as a part of the Incredible India campaign.

The NFDC aims at facilitating collaborations between the Indian film industry and the global film fraternity in the realm of production and distribution. The Film Bazaar India, set up by NFDC in 2007, was part of the objective to enable the achievement of this vision.

The India Pavilion has published a Guide consisting of information about the Indian film industry professionals attending the market and the festival. The India Pavilion Guide 2011 provides information about the companies and delegates in Cannes from India. It also contains information about various co-production treaties that India has signed, leading international film festivals in India, guidelines on filming in India, and market/ festival screenings of Indian films at Cannes. This guide is available at the India Pavilion stall, located at Village International Riviera–Pavilion 110, Cannes and will be distributed to all visitors to the Pavilion in the India Pavilion Kit.

The Confederation of Indian Industry has also set up a pavilion for the seventh year at Cannes to help the Indian film industry. This pavilion has stalls and those taking stalls have also been included in the CII Film Delegation to Cannes.

In addition, representatives of several festivals being held in India apart from individual filmmakers are also present at Cannes. These include the representatives of the Jaipur International Film Festival and the soon-to-be-launched Jaipur Animation Film Festival.

Latest Reads
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi
New films: The business of a few lakhs

The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular. The...

Movies Hindi
Bollywood supports Govt's Pak policy; pleads for ongoing projects

NEW DELHI: The Film & Television Producers Guild of India Ltd today expressed “genuine concern of all those film producers who have invested heavily in films featuring artistes from across the border.” Even as it expressed unflinching support to the Central Government and solidarity with the...

Movies Hindi
MotuPatlu: King Of Kings (3D).......Kid stuff

MotuPatlu: King Of Kings (3D) is India’s own homebred animation film featuring characters of the popular Hindi comic strip of the same name that features in Lot Pot magazine.

Movies Hindi
Competitive short film fest to coincide with Risk Development meet

NEW DELHI: A short films competition on the theme of Risk Sensitive Development for Community Resilience will be organised at the Asian Ministerial Conference for Disaster Risk Reduction (AMCDRR) 2016 being held here.

Movies Short Films

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories