Percept’s Raftaar 24x7 back on track

MUMBAI: Percept Picture Company’s Raftaar 24x7, put on hold owing to the 2009 recession and the untimely death of its director Shamim Desaai, has been revived.

Not only will the film pay a tribute to Desai who expired last January from stomach cancer but will also have a new name to it.

The film is based on the life of an acclaimed news reporter ( Emraan Hashmi) whose personal life and television talk show are at the pinnacle of success. His show is constantly in the limelight for exposes on politics to prostitution to the underground activities of Delhi.

His life takes a U-turn when his bosses find his show to be too controversial for primetime TV. His next assignment, offered by a dynamic media tycoon, plunges him into a vortex of violence in a deadly game of cat and mouse. Beneath the veneer of glamour, money, power and the enviable life of media, lies a truth that is at once unbelievable and shocking.

The rest of the film is being completed by Shiraz Bhattacharya, who has done more than 30 ad films and music videos with stars like Shah Rukh Khan, Kareena Kapoor and Priyanka Chopra.

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