Eros takes Prime Focus‘ help to digitise its movie library

MUMBAI: Eros International Media is digitising and cataloguing its entire library of movies and also setting up an in-house ‘digital asset management‘ platform.

The integrated film studio has roped in digital content services group Prime Focus Technologies (PFT)‘s CLEAR content operations management platform, to administer its content library.

This initiative will help Eros monetise its intellectual property by enabling the production, repurposing and delivery of its content globally, across web, mobile and other new media platforms. It will also allow the company to archive, preserve and rights manage its library.

CLEAR offers Eros various functionality for managing and monetising its content including asset management for managing and digitally archiving content; Workflow management for multi-platform production, distribution and fulfillment, to exploit existing library content and global content delivery across multiple platforms.

Said Eros International Media chief digital officer Rajesh Bahl, "Our digital asset management platform will help us to continuously monetise our assets and enable cost effective optimisation of media asset management, thus facilitating faster introduction of new products and services in the market. It would further help us meet the increasing demand for our content across all digital platforms."

Bahl also said that Prime Focus Technologies has an in-depth knowledge of both the media industry and IT, which helped them better understand Eros‘ requirements.

"CLEAR is a complete system and it could quickly be custom-made to support our vision to exploit multi-platform opportunities for our content", Bahl added.

Prime Focus Technologies president and CEO Ramki Sankaranarayanan stated that engaging consumers through personalised media and delivering new content is a challenge, however, with CLEAR, Eros will be able to exploit its content library across all platforms.

"We are delighted that such a well known and respected media and entertainment company has chosen CLEAR to manage its content operations. We are very excited to be associated with Eros International and are eager to be a part of this journey", Sankaranarayanan added.

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