Packaging and scripting essential for making global films

MUMBAI: Greater attention should be paid to the script that is actually the ‘paying proposition’ for any film, experts said.

The session on ‘Making Cinema with Global appeal: A Session with Stalwarts’ had participants that

included the veteran Kamal Haasan, Fox Star CEO Vijay Singh, and Hollywood writer-producer-director Bill Bennet.

Airing his views, Haasan said Rajkamal Studios was investing more in scripts than in script writers. Bennet said he knew of a film director who, in the quest of wanting his film to go global, traveled miles along with his producer to get hold of a good story.

Talking on how Indian films should be promoted to reach out to global audiences, Singh explained that an Indian film has to be packaged differently as the narration that helped the film work in India may not work outside India. To this, Haasan quipped, “Toddy is a good drink but you need to bottle it well to get the best result”.

A couple of Indian films like Bandit Queen, Lagaan and My Name Is Khan did well globally because of their content and global appeal.

“Another kind of films that will definitely do well is the kind that Pushpak was. A dialogue-less film is most suited for global viewing”, quipped Haasan in jest.

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