Specials

Online innovations can reduce film piracy








 

MUMBAI: If piracy is the biggest impediment in distributing Indian movies internationally, online innovations could be very effective in dealing with the problem, emphasised Google Japan and Asia Pacific media and platform head Shailesh Rao.

Speaking at the Ficci-Frames summit, Rao said: “When an Indian movie is released in the US, it is not available in every major metropolitan city. If the South Asian population wants to watch the movie, they have to go to a local shop to buy a DVD, which is in most of the cases pirated, or the ask someone from India to send a copy over.” Rao cited the example of Dabangg that was released on Youtube along with its television release, as one of the most effective ways to deal with this problem. Adding to which he said, the other ways to distribute movies on the net would include tools like pay-per-click for those seeking it, which would generate fair amount of revenue.


UTV Motion Pictures CEO Siddharth Roy Kapur said that in the current times of social networking, the best way to promote a movie would be through word of mouth publicity and very effective Public Relations activities.


The second most talked about topic was low-budget movies. Film producer from UK Michael E Ward said, “No One Killed Jessica made half a million dollars in the US, which would have been unthinkable some years back.”


Amplifying the importance of Indian movies abroad, he said Rajneeti made $1 million in the US.


Kapur added, “The South Asian movie is the biggest after the local British movies—and its very important to make sure that this market is tapped into.”


The panel agreed that low-budget movies are not taken seriously by major distributors.


Kapur clarified, “It might be unaffordable for an Indian living in the US to watch every Indian movie release, and so he would choose to watch a film that gives him a complete Indian experience—which would mean a movie with major stars and all the masala that a usual Hindi movie offers.”


On being questioned about Google’s indifference towards various websites that distribute illegal content on the net, Rao said: “Google is merely a channel that gives content to those seeking it, if one has objections against any specific site, on grounds of copyright infringement, they can always notify us.” On the role of various researches in making movies and distributing it, Kapur said: “Research plays an important role when it comes to distributing the movie and marketing it; they shouldn’t, however, be contributing to the creation of movies. The concept of the movie or a serial is mostly driven by gut and not through any research. An audience might like something after they watch it and would have never imagined about it. Albeit when it comes to marketing and distributing the content, researches can be used strategically.”


On this Rao made a point that trailers released on YouTube create a lot of curiosity.


In India, broadband speeds are a major roadblock towards legal digitisation of movies, the panel concluded.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/07/06/asiasat.jpg?itok=5ZLP6erv
ConnecTechAsia Successful in Bridging the Digital Divide for Governments, Cities and Enterprises with Showcase of Latest Tech and Trends

ConnecTechAsia, the inaugural mega technology event comprising BroadcastAsia, CommunicAsia and the new NXTAsia wrapped up last week after an exciting three days of exhibitions and a summit covering the latest innovations in cloud, blockchain, AI, VR/AR, IoT, robotics, 5G, IP broadcasting, OTT and...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/25/block.jpg?itok=WeWzhEbq
Lessons Learned With Bitcoin

Blockchain technology is one of the newest buzzwords in business. It is hardly surprising considering that the tech is having such an impact over so many different industries.

Specials Promonet feature
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/06/05/ril.jpg?itok=LCDfUTHb
The company is collaborating with Lakme Fashion Week and designer Anita Dongre

World Environment Day - 2018 is going to be special as India is hosting global celebrations of the event today. To commemorate the occasion, Reliance Industries Ltd (RIL) has launched a special T-shirt, branded ‘The Earth Tee’ and designed by renowned fashion designer Anita Dongre, under its...

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/04/11/promax_0.jpg?itok=GyhainlE
Promaxbda India 2018 announces Puja Vohra and Glenn Urquhart as their masterclass speakers

PromaxBDA India has announced its first 2 Masterclass speakers for the 15th edition of its annual conference and awards property in India, which will take place on 23rd May 2018. Speaking at the Masterclass are truTV’s Puja Vohra and creative mastermind Glenn Urquhart.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/19/goafest.jpg?itok=tcCmJbUp
ABBY Awards 2018 shortlists announced

The coveted ABBY Awards that recognizes and rewards excellence across Advertising, Marketing and Media has now announced that the shortlists for the 2018 edition have started being posted, by category.

Specials Event Coverage Occasions
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/09/ficci.jpg?itok=58t69ZWV
Ficci Frames and market concludes on grand note

The FICCI Frames and the newly launched content market as part of FICCI Frames 2018 concluded on a grand note.

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/07/ficci_1.jpg?itok=saEessEW
Screen Density: Lessons from the world & Exploring new business models

n Day 2 of FICCI FRAMES happening in Mumbai, there was a session on Screen Density in India attended by some eminent panelists consisting of Mr. William Feng, VP, Greater China, MPA, Kurt Rieder, Head-Theatrical Asia, 20th Century Fox, Kapil Agarwal, Joint MD, UFO, Kamal Gianchandani, Chief of...

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/06/ott_digital.jpg?itok=TbTt6GB7
Broadcasters see positive future for TV in India

MUMBAI: The threat of OTT and integrated platform ecosystems like Android TV is at the peak. Its increasing penetration across all age groups may be a threat to the broadcasters in the coming time. But, it isn’t the case yet in India with 64 per cent TV home penetration and much room for growth....

Specials Event Coverage Ficci Frames
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/03/06/ficci.jpg?itok=orH6kGOd
M&E stakeholders need to collaborate for growth: Sudhanshu Vats

MUMBAI: If the Indian media and entertainment (M&E) sector, poised to be Rs 2 trillion industry by 2020, is to be a force multiplier and up the present growth trajectory, then all the stakeholders, including the government, need to collaborate sinking differences, according to Viacom18 Group...

Specials Event Coverage Ficci Frames

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories