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Reliance MediaWorks teams up with VenSat Tech Services

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MUMBAI: In its endeavour to expand its VFX, CG and animation capabilities and create a studio in Chennai that will cater to the growing needs of the Media & Entertainment industry, Reliance MediaWorks has partnered with Chennai-based VenSat Tech Services.

VenSat, a global media and entertainment company founded by Satyanarayana Mudunuri and Venkatesh Roddam, offers creative services for the international motion picture, television, home entertainment, gaming, and mobile entertainment markets.

In respect of projects related to Reliance MediaWorks, VenSat will set up a VFX, CG and Animation team in Chennai. This strategic alliance provides Reliance MediaWorks an immediate direct presence in the South India and the ability to quickly and efficiently expand its capabilities in response to growing demands.

Reliance MediaWorks CEO Anil Arjun said, "This alliance is a strategic win for Reliance MediaWorks for a number of reasons. First, VenSat gives us direct presence in Chennai, and enables us to strengthen our reach in the Southern film market.

"Second, VenSat?s creative and technical expertise adds depth to our existing VFX, CG and Animation capabilities, offering unrivalled speed, innovation and scale to Indian filmmakers."

Said VenSat Tech Services Pvt Ltd. executive director and co-founder Satyanarayana Mudunuri, "We are delighted to be making this strategic alliance announcement with Reliance MediaWorks which is a name to reckon with in the entertainment space globally and the timing is right.

This alliance will allow Reliance MediaWorks and VenSat to leverage and complement our combined strengths and competencies to create meaningful synergies that would augment the market place as both companies have very high operating standards."

As a part of this strategic alliance, VenSat Founder and Executive Director Venkatesh Roddam would join the Reliance MediaWorks management team as the CEO of the entire Film and Media Services division.

While VenSat is best known for having worked on the highest grossing films in India in 2010 and 2011 namely Dabangg and Robot, Bodyguard and Ra.One, Reliance MediaWorks has recently completed work on Zindagi Na Milegi Dobara, The Dirty Picture among others.

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