Reliance MediaWorks to manage Annapurna Studios? facility

MUMBAI: Reliance ADAG?s film and entertainment services company, Reliance MediaWorks, has partnered with Annapurna Studios, the Hyderabad-based film and television studio and production house to manage and operate their studio facility.

Annapurna Studios, founded by Telugu actor Akkineni Nageswara Rao, is a leading provider of various production facilities, including sound stages, outdoor sets, editing and sound recording theaters to the Telugu entertainment industry. The 80-year-old Telugu film industry, based in Hyderabad, is the second biggest film producer in India.

Spread across 22 acres, the centrally located studio complex owned by Annapurna Studios in Hyderabad has added five new air-conditioned studios to the existing five studio complex and the facility will be a comprehensive resource for feature films, television, commercials, and music videos amongst others.

RMWL will also operate and expand Annapurna Studios? digital post production facilities that cater to the needs of the motion picture and television commercials industry.

Through this alliance, RMWL and Annapurna aim to combine the expertise of both players in offering cutting edge infrastructure, skill sets and operating strengths to the industry.

Reliance MediaWorks CEO Anil Arjun said, ?Annapurna Studios has created an ecosystem par excellence for the Telugu film industry and it is our honour to partner with them. Reliance MediaWorks has put together an experienced team of film and media services executives with a proven track record of accomplishments as operators and successful marketers and we can bring the experience, financial skills and hands-on approach that can make a difference. We are excited about the synergies and opportunities that will be created as we begin to work together and we look forward to strengthening our presence in Southern India.?

Reliance MediaWorks boasts of extensive experience in the studios and digital post production space. The company owns and operates RMW Studios which are Hollywood benchmarked studios and comprise eight sound stages spread across a seven acre area within Filmcity, Mumbai. Having worked on more than 150 films, RMWL?s digital intermediate lab is the leading 4K facility in Mumbai with real time grading capabilities.

Rao said, ?This partnership evokes a shared vision for a unified film, media and entertainment industry in India. The shared strengths will enable the studio to leverage expertise and complement each other in providing world- class acilities and services to its customers?.

Annapurna Studios MD Akkineni Nagarjuna said, ?I am enthusiastic about this partnership with Reliance MediaWorks. It is futuristic. The collaborative strategic approach between the two studios will drive new growth opportunities and realise the potential to ultimately transform the media and entertainment sector in India.?

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