Rohit Gupta’s Life Camera Action to screen at IIFF

MUMBAI: Debutant director Rohit Gupta’s first feature film Life Camera Action has been invited for screening at the India International Film Festival (IIFF) 2011 at Florida in February 2011.

The 89-minute film in English, Hindi and Punjabi is a touching saga of Reina, a young, Indian-American woman who sets off to pursue a career in filmmaking against the wishes of her family. She struggles to complete her annual film project, working double shifts at an Indian restaurant and a DVD store. Reina eventually begins to see the need to reach out to her estranged parents as she begins to discover herself. 

Gupta made Life Camera Action with a two-member crew and shot it in a week and half in New York and New Jersey on a Panasonic DVX 100 camera on a shoe string budget. He mostly used the camera mike, limited usage of artificial lights to five per cent shot on locations and dubbed the entire film in four days.

Gupta’s first film Another Day Another Life, which was a 4.35 minutes long film in 2009, won awards and accolades at over 25 competitions and festivals in the US and UK and was officially selected at the Short Film Corner, Cannes 2009.

Gupta is the founder chairman and managing director of US-based RNG Films (Flagship) & Dot and Feather Entertainment.

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