Timid response to weak releases

MUMBAI: The week saw as many as five releases including Dev Anand‘s Hum Dono Rangeen; the week would also have set a new record of shows cancelled at various cinema halls due to lack of audience.

The films this week were Yeh Saali Zindagi, Utt Pattang, United Six, Tum Hi Tou Ho besides Hum Dono. Except Yeh Saali Zindagi, which too received a lukewarm opening, others went generally unnoticed leading to cancellation of shows.

Yeh Saali Zindagi opened to less than 10 per cent houses on Friday, ending the day with collections with approximately Rs 10 million; it peaked on Sunday with almost double the collections ending the weekend with Rs 39 million. It has started dropping as the new week began today.

Hum Dono Rangeen had no takers and except for group bookings at places, shows had to be cancelled. Less said the better about the other three releases.

Dil Tou Baccha Hai Ji has been rejected in the final tally by the moviegoers. Having opened weak, it peaked on the first Sunday of its release collecting over Rs 60 million against its collection of about Rs 40 million on opening Friday. However, it dropped by 70 per cent on Monday and continued to slide. Despite five weak oppositions it faced in its second weekend, the film could not cash in at the box office, collecting a meagre Rs 30 million.

In the final tally, Dhobi Ghat will just remain an experiment at the domestic box office. It added less than a crore to its first week collections during week two.

Yamla Pagla Deewana continues to do well in Delhi and Punjab in its 2nd week. In final analyses, the film may lose about 10 to 15 per cent of its distributor‘s investment in Mumbai, while just stay on the margins in East and South and earn for its investors in CP, CI, Rajasthan, Delhi UP NCR and East Punjab.

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