PVR launches luxury entertainment multiplex in Delhi

MUMBAI: PVR, the Delhi-based cinema exhibition major, has introduced a luxury entertainment multiplex - Director’s Cut (DC), at the Ambience Mall, Vasant Kunj, New Delhi.

Conceived by PVR CMD Ajay Bijli, DC further cements PVR’s stance in its core proposition-the film exhibition business.

Director’s Cut includes four luxurious cinema halls, a café, a cutting-edge restaurant, one of the city’s best-stocked bars, a lounge, a patisserie and a book shop devoted to the movies.

“The concept marries two thrilling ideas, that of luxury and cinema, bringing to connoisseurs, four screens made for cosseting viewers in the plushest surroundings that range from a fully recliner seating, 2K digital projection, finest surround sound and complete 3D capability. Director’s Cut has four ultra plush audis which can seat 282 people in all. The largest Audi can seat 108 people and the smallest one can accommodate 25 people.” PVR said.

The interiors of Directors’ Cut are soaked in classic and contemporary film-based art, so as to underline the classic quality of the experience. Signatures of cinematic legends-Kurosawa, Ray, Godard and more are etched on the smoky glass panels of the restaurant. The cinemas themselves are an ode to elegance and pampering, ranging from interiors in rich burgundy, gold, carmine and a shimmering ochre. Chic individual lamps sit on a console besides each seat. A waiter is a button away with a hot towel, a blanket, an hors d’ouvre or a drink.

Speaking on the launch, Bijli said: “I am happy to launch Director’s Cut today. DC brings an unmatched luxury cinema viewing experience, something which has never been seen in the country before. It will set a benchmark of excellence and offer value to a discerning audience. We bring in the most innovative concept of fine dining to cinemas, with cuisine brought together by renowned chefs from India and abroad, which will cater to every palate. We are positive that the property will be well received by discerning movie lovers of the capital.”

PVR Ltd joint MD Sanjeev Kumar Bijli added, “This is a significant opening for us. Although Director’s Cut will screen popular current cinema, it will also under Director’s Cut Rare banner, showcase vintage and classic cinema and landmark television shows. Film festivals will be a vigorous and an on-going feature. DC will create a cultural space where cineastes, with a taste for an ambience that is refined, will look forward to spending time on a regular basis, simply because no content will be inaccessible at this scale anywhere else. The plan for DC is unique, and we seek to make it a cultural hub showcasing distinguished speakers, exhibitions, lectures and performances.”

Director’s cut is an essential part of PVR’s assiduous strategy to scale up its exhibition business. PVR plans to further expand the concept to other metro cities. Once Directors’ Cut gains the requisite tipping point, it will also be offering memberships to a loyalty programme that has been already been put in place. The benefits will possibly outclass those offered by any upscale metropolitan club, the company said.

Latest Reads
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi
New films: The business of a few lakhs

The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular. The...

Movies Hindi
Bollywood supports Govt's Pak policy; pleads for ongoing projects

NEW DELHI: The Film & Television Producers Guild of India Ltd today expressed “genuine concern of all those film producers who have invested heavily in films featuring artistes from across the border.” Even as it expressed unflinching support to the Central Government and solidarity with the...

Movies Hindi
MotuPatlu: King Of Kings (3D).......Kid stuff

MotuPatlu: King Of Kings (3D) is India’s own homebred animation film featuring characters of the popular Hindi comic strip of the same name that features in Lot Pot magazine.

Movies Hindi
Competitive short film fest to coincide with Risk Development meet

NEW DELHI: A short films competition on the theme of Risk Sensitive Development for Community Resilience will be organised at the Asian Ministerial Conference for Disaster Risk Reduction (AMCDRR) 2016 being held here.

Movies Short Films

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories