Reliance MediaWorks teams up with video management and licensing firm

MUMBAI: Reliance MediaWorks has tied up with Thought Equity Motion, Inc, a provider of video management and licensing services, to offer integrated, digital content solutions in India.

Reliance MediaWorks aims to help its clients increase the accessibility and value of their content libraries through Thought Equity Motion‘s cloud-based video platform.

It will support Indian film studios, broadcasters and sports bodies as they move to digital file based workflows and expand their distribution avenues across new media such as tablets, 3G, and HD Streaming.

Reliance MediaWorks CEO Anil Arjun said, "Through our partnership with Thought Equity Motion, we bring together the next generation of integrated media services, storage, access, and delivery for content. We‘ll make available to Indian media companies the world‘s deepest stock footage collection and will also be able to generate new utility and monetization for local film libraries."

Thought Equity Motion licenses sports, news, entertainment, editorial, and creative content to the world‘s leading producers in advertising, film, television, publishing, and interactive media and works with more than 400 rights holders globally to store, manage, and monetise their libraries.

Reliance MediaWorks had initially partnered with Thought Equity Motion in April this year to offer media and content services including restoration, image enhancement and up-rezzing from SD to HD to various global film archives and libraries.

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