YRF's Tiger provides shot in the arm for tourism in Ireland

MUMBAI: With Yash Raj Films’ Ek Tha Tiger being shot in Dublin, tourism in Ireland has got a shot in the arm.

Dublin will be portrayed as a modern and vibrant city, rich in history and culture; scenes are being shot in Trinity College, Temple Bar and other locations around the city.

This is the first time that a major Bollywood production – featuring two of India‘s most celebrated actors, Salman Khan and Katrina Kaif – is being shot in the country.
Tourism Ireland is confident that it will help to significantly boost awareness of the island of Ireland among India‘s growing middle-class that has the potential to visit the country in their holidays.

Speaking of the announcement, Ireland ninister for Transport, Tourism and Sport Leo Varadkar said, "It‘s a genuine pleasure to see a major Bollywood film being shot in Ireland, but it’s also great news from a tourism point of view. This film will be watched by millions of people in India and around the world, providing a global platform for Ireland as a visitor destination. The Indian film industry is the largest in the world after Hollywood but this is the first film of its type to be made in Ireland."

Tourism Ireland‘s chief executive Niall Gibbons added, "Bollywood is deep-rooted in the psyche of most Indians and the films have a considerable influence on Indian travellers when they are deciding on their holiday destination. We are confident that the footage shot here will help whet appetites and create a curiosity among Indians to come and visit the places where the colourful Ek Tha Tiger was shot."

Tourism Ireland works closely with TV and production companies to facilitate the making of films and programmes on the island of Ireland.

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