Ormax Media predicts Rs 500 mn opening weekend for Tees Maar Khan

MUMBAI: Farah Khan‘s Tees Maar Khan that releases on 24 December is set to net
Rs 500 million in its opening weekend, according to a prediction of media research and consulting firm Ormax Media.

The box office prediction has been arrived using the company‘s newly launched film research tool Moviescope.

Moviescope is a ‘Film Research Engine‘ designed to take care of all the needs of a producer. This includes four components - ad pre-test, film pre-test, awareness tracking (Cinematix) and exit polls.

Using consumer data on various parameters, Moviescope can predict the opening weekend collections of a film a week before its release and the lifetime box-office (LBO) within three days of release.

Ormax Media CEO Shailesh Kapoor says, "Moviescope covers various aspects of film research, conducted through a series of quantitative and qualitative techniques. For a producer buying into all four parts of the engine, the opening weekend and lifetime box-office can be predicted up to 5-6 months before the release. For other films, Moviescope can make these predictions a week before the release, though early estimates are available up to six weeks in advance."

"Cinematix has been a very successful product since its April 2010 launch. Encouraged by its success, we have launched Moviescope as our latest endeavour to offer a one-stop product to provide all the answers that producers will need to know about their film‘s performance," he adds.

The prediction of Tees Maar Khan has been calculated assuming that the film will release in about 1600 cinemas.

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