NEW DELHI: Isi Life Mein, the latest venture
from the house of Rajshri Picures, is being released
all over the country on 24 December with 150 prints.
by Sooraj Barjatya - who gained fame as director of
Salman Khan starrers Maine Pyar Kiya, Hum Aapke Hain
Koun and Hum Saath Saath Hain this
film has been directed by the debutante Vidhi Kasliwal.
a press meet here, Barjatya said he was not unduly worried
about the competition from Tees Maar Khan being
released on the same day since his audience was of a
different kind, established by the Rajshri brand for
more than four decades.
said the brand was known for the large number of technicians
and stars launched or popularised by it, including Salman
Khan, Raakhee, Farida Jalal, Bhagyashree, Madhuri Dixit,
and so many others.
a question, Barjatya said his grandfather Tarachand
who established Rajshri Pictures used to say that the
only villains in life were circumstances, and, therefore,
Rajshri Pictures did not have any villains.
said the film was also aimed at understanding the new
generation instead of blaming it for its values. Attitudes
had changed but the culture remained in tact, he said.
The songs were also in keeping with the trends, though
there was a devotional song and a folk song as in every
niece of Barjatya, said the aim of the film was to show
the existence of two Indian societies the traditional
and the modern and how they were so similar despite
different perceptions. The film also showed how girls
from small towns often suppressed their aspirations
and feelings. She admitted in answer to a question that
this film like previous films from the production house
had a divinity about it, with the almighty helping the
stars Sandeepa and Akshay Oberoi said values were inbuilt
in todays generation, though they may find different
ways of expressing them.
music directors Meet Brothers said they
had never dreamed of becoming music directors for a
brand like Rajshri since they were pop singers.
in the cast include Mohnish Bahl, Prachee Shah Paandya,
Shagufta Ali, Aditya Raj Kapoor, Dilip Raj, Gajendra
Chauhan, and Master Rishi Krishnan while the veteran
Daisy Irani, Suhasini Mulay and Dalip Tahil have put
in special appearances.