Movies

My Name Is Khan continues to rule the box office

MUMBAI: Shah Rukh Khan‘s My Name Is Khan (MNIK) continues to rule the box-office, grossing Rs 1.5 billion during its ten-day run.


The movie took home Rs 900 million from India, becoming the biggest hit after Aamir Khan‘s 3 Idiots over the last one year. MNIK is also drawing in huge audiences overseas, grossing Rs 600 million to sit atop as the biggest Bollywood success in certain defined markets.


"From the report that we have, My Name Is Khan has grossed Rs 1.5 billion globally with the India intake being 900 million in the first ten days. The film stands at No. 2 in India while abroad it is in the No.1 position with the film taking the biggest opening ever for a Bollywood film in the US and the UK," Fox Star Studios India CEO Vijay Singh tells Indiantelevision.com.


MNIK has also managed to pierce deeper into newer markets. Agrees trade analyst Taran Adarsh, "MNIK has penetrated far deeper than the parameters of the diaspora markets and has found patronage in countries like Poland, German and Russia. This reiterates the fact that Shah Rukh is King in the overseas market too."


Meanwhile, last week‘s two releases, Toh Baat Pakki and Click, failed to click with the audience. While the opening of Toh Baat Pakki ranged between 10 to 15 per cent occupancy, that of Click was between 7 to 10 per cent. 


The first film that debutante director Kedar Shinde wanted to portray as a simple sweet yet entertaining story adorned by a strew of yesteryear charms, failed in terms of entertainment.


The film tries to follow up in the footsteps of the traditions and benchmark created by Hrishikesh Mukerjee and Basu Chatterjee, but is not able to get the desired effect. The presence of Tabu and the talented Sharman Joshi couldn‘t resurrect the film.


On the other hand, PNC‘s Click works in parts. Going by the fact that the film is a direct adaptation of an English film Shutter, it has some scene-to-scene lifts from the original. Moreover with the film having been stalled for almost three years, relation with today‘s times is missing.


Avers Fun Cinemas COO Vishal Kapur, "The opening of both the films has been very ordinary and we don"t expect business of more than 20 to 25 per cent in the week. Comparatively, the performance of My Name is Khan is good."
 

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