Khelein Hum Jee Jaan Se puts up a dismal performance

MUMBAI: This remained a weekend of poorest showing at the box office. With three Hindi film releases, there was no glory despite Khelein Hum Jee Jaan Sey coming from high profile director Ashotosh Gowarikar or from Rakht Charitra, coming from the factory of Ram Gopal Varma. The third release, Phas Gaye Re Obama, won some chuckles from the audience.

‘Khelein Hum Jee Jaan Se is a write off from day one. The audience attendance was poor and most exhibitors were contemplating discontinuing the film before the day ended; some optimists wanted to see it through the weekend though! The film’s first day India collections were akin to that of a one cinema collections of a normal successful film.

With the opening day collections of Rs 8.1 million, it was a pathetic show as the weekend fetched a meagre Rs 30 million from the domestic box office. Looks like neither the film’s stars nor those bestowed by critics helped! Even in Bengal it did not help the film’s prospects despite it being a local story. According to some Bengal exhibitors, the collections are very poor but the film can’t be discontinued for want of an alternative.

Phas Gaye Re Obama, though getting positive response, suffered due to lack of decent theatre chain availability; collections remained on the lower side with a weekend of Rs 12.5 million.

Rakht Charitra 2 went the same way as its unsung predecessor Rakht Chartitra 1- still born. It managed to collect a lowly Rs 19 million during its first three days.

As for the first week collections, Break Ke Baad, a love story sans romance with its poor story, script, treatment and music, failed at the box office. It managed to collect just about Rs 140 million during its first week.

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