Movies

Prime Focus bags Hollywood orders worth Rs 2 billion

MUMBAI: A leading Hollywood studio has awarded a multi-picture order worth approximately Rs 2 billion for 2D to 3D stereoscopic conversion work to be executed in the next 30-36 months.


The jobs will be carried out between its facilities in the North America, UK and India.


The order has been placed after Prime Focus’ success in noted Hollywood films like Avatar, Clash of the Titans, Cats & Dogs, My Soul to Take and Chronicles of Narnia amongst others.


Says a Prime Focus official, “As of now we are neither declaring the name of the studios nor the films we will be working upon for some confidentality clause.”


View-D is a proprietary system from Prime Focus for the conversion of 2D moving images to stereo 3D images. It offers many advantages over alternative conversion methods, including superior quality of converted imagery, significantly shorter production timeframes, more iterations and control over virtually every pixel in the frame.


For new productions, View-D gives filmmakers a viable alternative to shoot with twin cameras, offering the flexibility to shoot film or digital, to move the camera as they wish, and to work with Prime Focus artistes between the cut and the stereo conversion to make the 3D viewing experience as rich as possible.


Prime Focus North America, a 100 per cent subsidiary of the group, has filed an application for patenting its trademark technology ‘View D’ that converts 2D images to 3D.


Prime Focus employs more than 2,250 people with facilities throughout the key markets of North America, the UK and India.

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