Cinematix prediction: Guzaarish to have lukewarm opening

MUMBAI: Going by Cinematix, the weekly tracking tool that measures the awareness and interest to watch upcoming releases, Sanjay Leela Bhansali‘s Guzaarish is set to have a lukewarm opening at the box office.

In the week before its launch, the film scored lower than Hrithik Roshan’s last film Kites on Unaided Awareness (42% vs. 55%) and Interest (58% vs. 71%).

As per the predictive model, Guzaarish will have a net opening weekend collection of Rs. 170 to 180 million assuming that the film releases across 850 cinemas. This would mean that the movie will not feature in the list of the top 10 opening weekend grossers of this year.

The predictive model takes into account the film’s performance across the four Cinematix parameters – Unaided Awareness, Total Awareness, Appeal and Interest.

Data over the last six months has been used to predict a film‘s opening weekend net collection on the basis of its Cinematix scores. The model can predict the opening weekend collections of a film with an error margin of less than 15 per cent.

Films currently in the Cinematix track include Break Ke Baad, Rakta Charitra 2, Khelein Hum Jee Jaan Sey, Band Baaja Baaraat, Yamla Pagla Deewana, Run Bhola Run, Dhobi Ghat, Toonpur Ka Superhero, Tees Maar Khan, No Problem etc.

Developed and run by media research and consulting firm Ormax Media, the weekly Cinematix track is conducted across the key theatrical revenue markets - Mumbai, Delhi, Ahmedabad, Lucknow and Indore

Latest Reads
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi
New films: The business of a few lakhs

The dull pre-Diwali period has taken its toll. The films released recently as well as last Friday have fallen like nine pins. Some of these have been forced to commit hara-kiri as they would not be able to get playtime at the cinemas in peak period when the flow of star cast films is regular. The...

Movies Hindi
Bollywood supports Govt's Pak policy; pleads for ongoing projects

NEW DELHI: The Film & Television Producers Guild of India Ltd today expressed “genuine concern of all those film producers who have invested heavily in films featuring artistes from across the border.” Even as it expressed unflinching support to the Central Government and solidarity with the...

Movies Hindi
MotuPatlu: King Of Kings (3D).......Kid stuff

MotuPatlu: King Of Kings (3D) is India’s own homebred animation film featuring characters of the popular Hindi comic strip of the same name that features in Lot Pot magazine.

Movies Hindi
Competitive short film fest to coincide with Risk Development meet

NEW DELHI: A short films competition on the theme of Risk Sensitive Development for Community Resilience will be organised at the Asian Ministerial Conference for Disaster Risk Reduction (AMCDRR) 2016 being held here.

Movies Short Films

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories