Movies

Aamir, SRK in close fight over box-office

MUMBAI: 2010 is surfacing as Aamir Khan‘s 3 Idiots vs Shah Rukh Khan‘s My Name Is Khan, the two movies that are painting an opposite story at the box-office from most of the flops that hit the Bollywood world in 2009.


Amid Shiv Sena protests and a limited release, the SRK-starrer has gathered Rs 900 million in its worldwide opening weekend. 3 Idiots, in contrast, grossed Rs 1 billion in its first four-day run across the world.


The movie has done exceptionally well in the US even as SRK and Kajol rang the bell at Nasdaq ahead of the release, a marketing gesture aimed at tapping audiences from the Indian diaspora.


"The film garnered Rs 430 million from the domestic circuit while it grossed Rs 470 million from the overseas market. We have had fascinating Sunday numbers that is highest for any Bollywood film released in recent years while the film‘s overseas collections have been two times higher than that of any other recent release including 3 Idiots," says Fox Star Studios CEO Vijay Singh.


The movie is marketed and distributed in India by Fox Star Studios in India, in the US by its sister company Fox Searchlight and in the rest of the world by parent group 20th Century Fox International.


The film features Shah Rukh as Rizvan Khan who embarks on a journey across America to win back the love of his life, played by Kajol. It shows how, along the way, his personality touches the lives of many and inspires a nation.
 

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