MUMBAI: Warner Bros Pictures India has elevated George John to director - marketing (theatrical).

Says John, "I am honoured to accept this new role and challenge with Warner Bros. I look forward to continue working on the exciting lineup of both Hollywood and Bollywood films and developing 360 degree marketing solutions for each of our products."

Adds Warner Bros. Pictures Deputy Managing Director (theatrical) Denzil Dias, "Over the years that George John has worked at Warner Bros, he has shown an unparalleled ability to assess demanding situations, understand market dynamics and communicate and implement the marketing strategies of our films."

John has been with the motion pictures studio in India for the last 15 years. He was earlier senior marketing manager at the company.