Crest's first film mops up $35 million in 7 weeks

MUMBAI: For Crest Animation Studios, the makeover to an animated movie production house is paying off. The Mumbai-based company‘s first CGI animated 3D stereoscopic film, Alpha & Omega, has grossed approximately $35 million in its seven-week run.

Released globally by co-production partner Lionsgate on 17 September, the movie continues its run in the USA, UK, France and some other territories.

"We expect the movie to earn an income of $100 million from all revenue streams including box office, home video and sale of satellite rights. The initial success of the movie has earned us credibility and could be a gamechanger for the Indian animation industry," says Crest Animation CEO AK Madhavan.

The film, made on a production budget of $25 million, is yet to be released in other major territories like Germany, Spain, Italy, Australia, Japan and Latin America.

To be released in India in more than 2000 screens, the film‘s distribution rights rest with Crest. The animation studio will partner with established distributors in the country to ascertain that the film is exhibited in maximum number of screens both in 2D as well as 3D.

Alpha & Omega is an animated comedy about two mismatched wolves and has voices of artistes like Justin Long, Hayden Panetierre, Christina Ricci, Danny Glover, Dennis Hopper and Larry Miller.

Crest is co-producing its second film, Norm of the North, an animated family feature in stereoscopic 3D along with Lionsgate Family Entertainment studio as part of the three-film deal.

"We will deliver Norm of the North in 2012. It will be released either late 2012 or early 2013," says Madhavan.

Latest Reads
Mobile promotions Fox 'Ae Dil...' on UCWeb

Promotion on the go for 'Ae Dil..." Alibaba Mobile Business Group’s UCWeb India charted a new success story through its tie-up with Fox Star Studios, India, Dharma Productions and Sony Music India to promote the highly anticipated Diwali release, Ae Dil Hai Mushkil.

Movies Hindi
Box Office: A disastrous week for film exhibitors

It has been another disastrous week at the cinema halls and the wait is now on for Diwali week releases. All the releases failed to find audiences and faced the no-audience-no-show situation. The films released a week earlier were faced with the similar fate as well.

Movies Hindi
Govt says 'no mushkil' to 'Ae Dil' even as Pak industry supports Indian content ban

NEW DELHI: Although Indian is almost completely banned in Pakistan now courtesy PEMRA, in India, it became a Catch-22: give in or give up. But, ultimately Karan Johar managed to get an assurance that ‘Ae Dil hai Mushkil’ would be released as scheduled on 28 October, after the Maharashtra chief...

Movies Hindi
Sony Pictures signs three-film deal with international producers

MUMBAI: Sony Pictures International Productions (SPIP) has inked a deal with Mexico and Los Angeles-based producers Eduardo Cisneros and Jason Shuman. With this multi-picture development, the producers will write and produce three new feature films with the studio.

Movies Hollywood
31st October: Genuine effort wasted

Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the...

Movies Hindi
TV premiere of Daniel Craig's 'Spectre' on 23 October

Movies Now is all geared up to air the television premiere of the Daniel Craig starrer James Bond movie Spectre. With Diwali round the corner, the movie will hit the TV screens on 23 October at 1 pm and a repeat telecast at 9 pm.

Movies Hollywood
Jio MAMI: Royal Stag Barrel joins Star to promote short films

The Jio MAMI 18th Mumbai Film Festival with Star has managed to involve Royal Stag Barrel Select Large Short Films to provide a platform within the short films category.

Movies Hindi
India against obstructing Fawad film; Maharashtra assures 'protection'

Even as PEMRA's ban on Indian content looms, the Indian Government has made it clear that it will not create any impediment for the release of producer-director Karan Johar’s 'Ae Dil Hai Mushkil’ starring popular Pakistani actor Fawad Khan, among others.

Movies Hindi
'Thithi' to open Dharmashala fest; to screen 45 features and shorts

A total of 45 features and shorts are to screened at the fifth Dharamshala International Film Festival (DIFF) to be held from 3 to 6 November.

Movies Hindi

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories