Crest's first film mops up $35 million in 7 weeks

MUMBAI: For Crest Animation Studios, the makeover to an animated movie production house is paying off. The Mumbai-based company‘s first CGI animated 3D stereoscopic film, Alpha & Omega, has grossed approximately $35 million in its seven-week run.

Released globally by co-production partner Lionsgate on 17 September, the movie continues its run in the USA, UK, France and some other territories.

"We expect the movie to earn an income of $100 million from all revenue streams including box office, home video and sale of satellite rights. The initial success of the movie has earned us credibility and could be a gamechanger for the Indian animation industry," says Crest Animation CEO AK Madhavan.

The film, made on a production budget of $25 million, is yet to be released in other major territories like Germany, Spain, Italy, Australia, Japan and Latin America.

To be released in India in more than 2000 screens, the film‘s distribution rights rest with Crest. The animation studio will partner with established distributors in the country to ascertain that the film is exhibited in maximum number of screens both in 2D as well as 3D.

Alpha & Omega is an animated comedy about two mismatched wolves and has voices of artistes like Justin Long, Hayden Panetierre, Christina Ricci, Danny Glover, Dennis Hopper and Larry Miller.

Crest is co-producing its second film, Norm of the North, an animated family feature in stereoscopic 3D along with Lionsgate Family Entertainment studio as part of the three-film deal.

"We will deliver Norm of the North in 2012. It will be released either late 2012 or early 2013," says Madhavan.

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