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MUMBAI: After a long period of restructuring, stress and graduation, Crest Animation
Studios is readying to open the global theatrical gates to its first co-production
film project in October.
Christened
Alpha and Omega, the 3D animated stereoscopic film directed by Anthony Bell
and Ben Gluck from the Crest Animation Studios-Lionsgate stable, is expected to
release across 2,200 screens worldwide. The
movie is part of the three-film deal between Crest Animation Studios and Lionsgate
that was signed in 2005. For
Alpha and Omega, Crest Animation is handling the production process of
the movie and will also take care of the project's distribution and marketing
in India. In
a bid to exploit the licensing and merchandising (L&M) opportunities from
the film, Lionsgate has tied up with publishing house Scholastic for launching
a variety of books based on the movie. As
part of the film's marketing and promotion initiative, the film's trailers will
be released in spring followed by various promotional activities beginning September
till November.
Alpha
and Omega has been produced through the special purpose vehicle (SPV) route,
thereby helping in derisking Crest Animation. Meanwhile,
the two companies have also announced the co-production of their next film, Norm
Of The North, that is due for release in October 2010. Said
Lionsgate Family Entertainment EVP, USA Ken Katsumoto, "Our partnership with
Crest has gotten off to a terrific start with Alpha and Omega and Norm
of the North is an ideal follow-up. In its range of characters, locations
and narrative, Norm of the North offers a bounty of riches for family audiences." Norm
of the North is written by Steven and Daniel Altiere. Katsumoto will oversee
the production for Lionsgate while Crest Animation production president Richard
Rich will oversee for Crest. The
third offspring from Crest and Lionsgate is in the early development stage. Shares
of Crest closed Thursday at Rs 69.70 on the BSE, up 4.03 per cent from the previous
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