Dabangg sets new weekend opening records

MUMBAI: Dabangg has set all time new weekend opening records registering the biggest opening response in this decade. The opening weekend ended at approximately Rs 470 million from around 2000 screens with Friday accounting for Rs 146 million and Saturday raking in Rs 158 million.

While the film is a personal triumph for the Khan Brothers on professional front, it is also a financial windfall for them as four circuits- Delhi-UP, Punjab, CI and Rajasthan have been released by the family.

The distributors of all small and medium circuits have sailed safe in the very first weekend, recovering all or almost all their investment.

The film is holding strong even today (Monday) and with an unopposed run of a fortnight in the offing, should carry on conquering the box office.

“Very strong even today”, says Delhi distributor and cinema chain holder Brajesh Tandon. For Jharkhand distributor Sunil Boobna, this was a gamble. He had paid Rs 60 lakh to acquire the rights of Dabangg for Jharkhand. Considering the highest business done in the region by the hits is- Rajneeti Rs 500 million and Wanted Rs 540 million, the basic price of 60 itself exceeded all benchmarks and expectations. Sunil is a happy man today as he says, “ My three day collections are Rs 410 million and the way the film is doing, it would be safe to expect another 30 in next four days, if not more."

We Are Family finds no takers, not even the ladies audience it was aimed at and goes on to complete its first week run with a meagre Rs 186 million from over 800 screens. Besides resources, it also wastes Kajol’s talents on a mundane story routinely executed. The trade, which wrote off the film on day one, had nothing to say about it.

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