Movies

Dabangg breaks pre-release buzz records on Ormax's Cinematix

MUMBAI: The Salman Khan starrer Dabangg has registered a record breaking score on awareness two weeks ahead of release, according to Ormax Media‘s film awareness tracking product Cinematix.


As per its latest report, with an unaided awareness of 50 per cent, Dabangg may have a bumper opening on the box-office.


Cinematix track is conducted across the key theatrical revenue markets - Mumbai, Delhi, Ahmedabad, Lucknow and Indore. Cinematix covers theatre visitors in the age group of 15-34 years in SEC AB.


Since the start of Cinematix in May this year, Dabangg‘s unaided awareness of 50 per cent has been the highest that any film has scored two weeks prior to release on Cinematix. 


"50 per cent unaided awareness means that when asked which new films are releasing in the future, 50 per cent respondents could name Dabangg as one of the upcoming films," the company said.


Prior to Dabangg, Kites was the top film with 44 per cent unaided awareness two-weeks prior to launch, followed by Raajneeti (33 per cent), I Hate Luv Stories (31 per cent), Raavan (23 per cent), Peepli Live (22 per cent), Khatta Meetha (18 per cent) and Lafangey Parindey (12 per cent).


Cinematix track is done every week and the subscribers get a detailed report every Monday with age, gender, city and SEC-wise analysis for all films releasing in the corresponding period, as well as daily scores in the week of release.


Other films currently in the Cinematix track include: We Are Family, Anjaana Anjaani, Action Replayy, Khichdi - The Movie, Crook, Rakta Charitra and Robot.

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