Seven Bollywood releases this week

MUMBAI: There is going to be a flood of film releases today. Seven Hindi movies are going to hit the screens, mainly in the small budget genre.

Films being released today are Aashayein, Hello Darling, Antardwand, Madholal Keep Walking, Gumshuda, Geng and Soch Lo in Hindi and Aarohan in Bengali. Barring Aashayein, that has John Abraham in the lead, most of the other films are small budgeted with relatively lesser known star cast.

Being the holy month of Ramzan, most big banners refrain from releasing their films during this time. Two films, Antardwand and Aashayein, have done their promotional bit. But other small films may not find enough takers since these films haven’t had good marketing or publicity. A big box-office draw for them could be tough this week.

Regarding Aashayein, there is a catch: the promos of the film were out many years back, but then the release date was postponed. But then the movie is backed by Percept and Reliance Big Pictures is distributing it. Like Peepli Live, here‘s another film that comes straight from the bowels of the `Other‘ India: one that lives beyond the neon-lit metros.

Antardwand, on the other hand, has won a national award and has big filmmakers coming out and promoting the film. There could be a curiosity among filmgoers to find out more about ‘groom abduction’.

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